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Alice Blue

Brand: Alice Blue Financial Services

  • 4.3

  • 16 Ratings & 11 Reviews

A financial management software and trading platform that offers online trading services for stocks, commodities, and derivatives.

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Alice Blue Software Overview

What is Alice Blue?

Alice Blue is a discount stock brokerage firm based in India that offers online trading services for stocks, commodities, and currencies. Founded in 2006, it provides a user-friendly trading platform called ANT (Analyse and Trade), which is available on mobile, desktop, and web. Alice Blue allows users to trade with low brokerage fees, charging a flat rate of INR20 per order for intraday and F&O trades.

The platform also offers zero-commission mutual fund investments and a demat account for holding securities. Alice Blue focuses on making trading accessible by providing educational resources and tools to help users analyze their trades effectively. With a network of branches across major cities in India, it combines online convenience with personalized customer service.

Why Choose Alice Blue Software?

  • Low Brokerage Fees: It provides competitive and low-cost brokerage plans, making it affordable for traders to execute multiple trades.
  • Advanced Trading Tools: The platform offers advanced charting, technical analysis, and real-time data, helping traders make informed decisions.
  • User-Friendly Interface: It is designed to be intuitive, catering to both beginners and experienced traders.
  • Mobile Trading: It has a mobile app, allowing users to trade and monitor their portfolios on the go.
  • Wide Market Coverage: It supports trading in equities, commodities, and derivatives across multiple exchanges.
  • Customer Support: It is known for its responsive customer service, providing timely assistance to users.

Benefits of Alice Blue Software

  • Customizable Dashboard: Users can personalize their trading dashboard, displaying the tools and features they need most.
  • Paper Trading Feature: It offers a paper trading feature, allowing users to practice trading strategies without financial risk.
  • Advanced Order Types: It supports various order types like cover orders, bracket orders, and more, providing greater flexibility in executing trades.
  • Integrated Fund Transfer: The platform integrates with payment gateways for easy fund transfers and quick settlements.
  • Real-Time Margin Updates: Traders can get instant margin updates to help them manage their positions and risk effectively.
  • Research and Recommendations: It Blue offers market research, stock recommendations, and expert analysis to assist traders in making better decisions.

Pricing of Alice Blue

Alice Blue price details are available on request at techjockey.com.

The pricing model is based on different parameters, including extra features, deployment type, and the total number of users. For further queries related to the product, you can contact our product team and learn more about the pricing and offers.

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Alice Blue Financial Services Company Details

Founded Year:  2006

Alice Blue is a leading tech-driven financial services company, offering a comprehensive range of intuitive and user-friendly web and app-based trading tools.

Director/Founders Sidhavelayutham Mohan
Company Size 101-500 Employees

Alice Blue Pricing & Plans

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Alice Blue Features

Core Features

  • icon_check Portfolio Management
    Track investments and assess performance effectively.
  • icon_check Market Data
    Real-time stock prices and market trends for informed trading decisions.
  • icon_check Watchlist
    Customizable list of securities for easy monitoring of price movements.
  • icon_check Charting Tools
    Visual tools to analyze price movements and trends using various chart types.
  • icon_check Order Control
    Manage and modify trades efficiently to align with trading strategies.
  • icon_check Order Execution
    Complete trades by placing, modifying, and canceling orders.

Order Execution

  • icon_check Limit Order
    Buy/sell at a specified price or better for control over trade execution.
  • icon_check Market Order
    Immediate buy/sell at current market price prioritizing speed.
  • icon_check Stop (Loss) Order
    Sell when the price hits a certain level to limit losses.
  • icon_check Stop Limit Orders
    Triggers a limit order once a specified stop price is reached.
  • icon_check Trailing Stop Order
    Adjusts the stop price with favorable market movement for profit protection.

Research and Analysis

  • icon_check Technical Analysis
    Use price movements and volume data to predict future price trends.
  • icon_check Fundamental Analysis
    Evaluate a security's value by analyzing financial data and economic factors.
  • icon_check Backtesting and Optimization
    Test strategies against historical data to assess effectiveness.
  • icon_check Smart drawing tools
    Annotate charts with trend lines and levels for better analysis.
  • icon_check Pattern Recognition
    Identify significant historical price patterns for future forecasting.
  • icon_check Scanning Tools
    Filter stocks based on specific criteria to spot trading opportunities.

Trading Options

  • icon_check Mutual Funds
    Invest in professionally managed portfolios for diversified exposure.
  • icon_check Intraday Trading
    Buy/sell securities within the same trading day for short-term gains.
  • icon_check Algorithm Trading
    Automate trading strategies for faster execution without emotional bias.
  • icon_check Options Trading
    Buy/sell options contracts for strategic market exposure.
  • icon_check Futures Trading
    Trade contracts obligate the purchase/sale of an asset at a future date.
  • icon_check Forex Trading
    Trade currency pairs to profit from exchange rate fluctuations.
  • icon_check Automatic Trading
    Execute trades automatically based on set criteria.
  • icon_check Margin Trading (MTF)
    Borrow funds to trade larger positions than account balance allows.
  • icon_check Stock SIP
    Allows for systematic investment in stocks over time to build a portfolio gradually.
  • icon_check Crypto Trading
    Trade cryptocurrencies to benefit from market volatility.
  • icon_check Paper Trading
    Simulate trading without real money to test strategies.

Account Management

  • icon_check Multi-Factor Authentication (MFA)
    Enhance security with multiple verification methods.
  • icon_check Demat Account Creation
    Facilitate the opening of electronic securities accounts.
  • icon_check Platform Migration
    Assist in transferring accounts or data from one platform to another.
  • icon_check Customizable User Interface
    Personalize trading environments for ease of use.

Integrations

  • icon_check API Integration
    Connect third-party apps to enhance platform functionality.
  • icon_check Financial Tools Integration
    Incorporate various financial analysis tools for improved insights.

Reporting & Analytics

  • icon_check Dashboards
    Visual summaries of key performance metrics for quick assessments.
  • icon_check Automated Reports
    Generate regular reports on trading activity and performance automatically.
  • icon_check P&L Report
    Summarize profits and losses over a specified period.
  • icon_check Contract Note
    Document detailing trade specifics, including prices and fees.
  • icon_check Financial Transaction Report (CashLedger)
    Track cash inflows and outflows in the trading account.
  • icon_check Report Customization
    Tailor reports to meet specific user requirements for relevance.

Alerts & Notification

  • icon_check Price Alert
    Notifications when securities hit specified price points.
  • icon_check Real Time Market Updates
    Instant notifications on significant market changes and events.
  • icon_check Volume Alerts
    Alerts for unusual trading volumes in securities.
  • icon_check News Alerts
    Updates on news events that could impact markets.
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Alice Blue Specifications

Supported Platforms
Ubuntu Ubuntu Windows Windows iOS iOS Android Android MacOS MacOS Linux Linux
Devices
Desktop Desktop Mobile Mobile
Deployment
Cloud-Based Cloud-Based
Suitable For
All Industries
Business Specific
All Businesses
Business Size
Small Business Startups Medium Business Enterprises SMBs SMEs MSMBs MSMEs Freelancers
Customer Support
Phone Email Communities
Language
English
Training Resources
Videos

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Alice Blue Reviews

4.3

Out of 5

img

Overall Rating

Based on
11 Verified Reviews

Rating Breakdown

  • Features 4.4
  • Value for Money 4.2
  • Ease of Use 4.5
  • Customer Support 4.3

88% Recommend this Product

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Pros

  • "Access to multiple exchanges and a variety of trading instruments.?"

    Jola Aug 9, 2025

  • "Orders are executed quickly, which is crucial for intraday trading."

    Jobin ThomasMay 29, 2025

  • "Flat Rs.15 per order brokerage and access to advanced trading tools"

    SARABJEET SINGH Mar 29, 2025

Cons

  • "Lacks some advanced features available on the desktop platform.? "

    Supadm ShuklaJun 18, 2025

  • "Some courses are paid, which might not be ideal for all users.?"

    Raju Apr 19, 2025

  • "The mobile app could be improved for better user experience.?"

    Binu Joseph Feb 22, 2025

Alice Blue Video Review

youtubeVideoId

4.1

“Alice Blue Brokerage Charges | Alice Blue Trading App Review”

Review by: Finance Fit

Robin Sharma

Civil Engineer

Industry: Wholesale User since: 6-12 months

4.5

Reviewed on: May 6, 2025

Techjockey Verified

“Advanced Charting Tools”

Alice Blue offers advanced charting tools that have been instrumental in my technical analysis. While these tools are powerful, beginners might find them a bit challenging to use initially.?

Pros

Provides advanced charting tools for technical analysis.?

Cons

The learning curve can be steep for beginners.?

Switched from Lightspeed Trading

Reason to switch

I was looking for better charting tools for my technical analysis.

Sidharth

Project Manager

Industry: SAAS User since: 1-2 years

4.5

Reviewed on: Aug 9, 2025

Techjockey Verified

“Excellent Customer Support”

Whenever I faced issues with the platform, the Alice Blue customer support team was quick to respond and resolve my problems. However, I wish their support was available 24/7 for better assistance.?

Pros

Responsive and helpful customer support team.?

Cons

Support is not available 24/7.?

Switched from QuanttriX

Reason to switch

I needed better customer support for my trading activities.?

Jola

Human Resources

Industry: AI Tools User since: 6-12 months

4.3

Reviewed on: Aug 9, 2025

Techjockey Verified

“Comprehensive Trading Platform”

Alice Blue offers a comprehensive trading platform with access to multiple exchanges and a variety of trading instruments. While this is great for experienced traders, beginners might find it a bit complex initially.

Pros

Access to multiple exchanges and a variety of trading instruments.?

Cons

The platform can be complex for beginners.?

Switched from Sharekhan

Reason to switch

I was looking for a platform that offered a wider range of trading instruments.

See All Alice Blue Reviews

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What is the cost of Alice Blue Software?

The pricing details for Alice Blue are available upon request at techjockey.com.

Does Alice Blue Software have a mobile app?

Yes, Alice Blue offers a mobile app for trading and portfolio management on the go.

Which operating systems are supported by Alice Blue Software?

Alice Blue is compatible with Ubuntu, Linux, Windows, MacOS, and mobile operating systems like Android and iOS.

Does Alice Blue Software offer a free trial?

Alice Blue does not offer a free trial, but provides free demo trading for practice.

How does Alice Blue Software function?

Alice Blue enables online trading in stocks, commodities, and derivatives with advanced tools and real-time market data.

Who can benefit from using Alice Blue Software?

Traders, investors, and financial institutions can benefit from using Alice Blue for trading and market analysis.

Is there a free demo available for Alice Blue Software?

Yes, Alice Blue offers a free demo for users to practice trading without financial risk.

Is Alice Blue Software completely free?

Alice Blue is not completely free; it charges a nominal brokerage fee based on the plans chosen.

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Terms and Condtions

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Users with registered businesses can purchase goods from merchants on the platform to satisfy their business needs. Users are not permitted to utilize any products acquired through the platform for resale, advertising, business, or further distribution.

For each purchase made, users will receive a Tax Invoice (or 'GST invoice') that includes specific details such as:

  • the GSTIN of the user associated with their registered business, and

  • the specified Entity Name for their business.

It should be noted that not all products are eligible for GST Invoice. Only the products displayed by participating sellers with the 'GST-based Invoice Available' callout on the product description page would qualify.

Certain goods and services are not eligible to get a GST Invoice, including items with VAS, i.e., Value Added Services (e.g., Total Mobile Protection/Assured Buyback) and those involving an exchange offer at the time of purchase.

Users must ensure the accuracy of the GSTIN, and business entity name provided for the GST Invoice. Requests for corrections into GST Invoice would not be accommodated by Techjockey.com or any Seller, and any issues arising from user-provided information are the sole responsibility of users.

Techjockey.com is not liable for the GST Invoice or any associated input tax credit. To efficiently claim an input tax credit, users should select the registered place of business address as per the GST authority's data and follow the provisions of the GST Act and rules.

To claim an input tax credit, the delivery and billing addresses must match. Furthermore, input tax credits will not be granted if the delivery address and GSTIN on the invoice are from different states. In case of incorrect GST details provided during the order placement, the order will be canceled automatically.