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Oracle Eloqua

Brand : Oracle

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Oracle Eloqua is a marketing automation software for businesses using which they can plan excellent campaigns for their B2B clients. Companies can personalize their client-related communication strategies to enhance the engagement levels of individual leads. The software offers a wide variety of pr...Read more

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Oracle Eloqua Software Pricing, Features & Reviews

What is Oracle eloqua?

Oracle Eloqua is a marketing automation software for businesses using which they can plan excellent campaigns for their B2B clients. Companies can personalize their client-related communication strategies to enhance the engagement levels of individual leads. The software offers a wide variety of pre-scheduled vetted integrations, which are based on essential custom data and objects. Thus helping enterprises to extend their marketing processes without taking any help from the core IT. Further, with Oracle Eloqua's scalable segmentation module, brands can precisely target the right lead at the right time, enhancing the success levels of individual campaigns in real-time. Moreover, companies can also offer global or regional educational opportunities to their staff with certification courses offered by Oracle University.     

How can brands measure the campaign success rate with Oracle Eloqua?

The software offers accurate dashboards and detailed reports, making it easy for brands to measure the success rates of their business campaigns with ease. 

  1. Operations Center: Managers can monitor multiple activities like native CRM, bulk API, form submissions, email sends and page views within a single platform and make appropriate decisions in real-time. 
  2. Campaign Exploration Dashboard: Campaign related inbound and outbound activities can be monitored with ease. Enterprises can also compare the individual performance of each campaign along with their response rates. 
  3. Email Survey Dashboard: Companies can monitor the success rates of their email campaigns within a specific time frame. They can analyze metrics like click-throughs, email opens, and form submissions. 
  4. Account Engagement: Generation of customized account analytics is possible with Oracle Eloqua. Companies can monitor the engagement levels of individual accounts and the success rates of their account related marketing campaigns in a hassle-free manner. 
  5. Close Loop-based Reporting: Business houses can analyze the overall ROI of their marketing campaigns and detect the best and worst performers within the whole lot.     

Pricing of Oracle Eloqua

The pricing of Oracle Eloqua is available on request. You can request a callback and our in-house product experts will get in touch with you on the date and time mentioned in the callback request.

Benefits of Oracle Eloqua

  1. Cloud Marketplace: Enterprises can monitor and configure integrations without taking necessary support from core IT by leveraging on the application directory offered by Marketing AppCloud. The software offers 500+ vetted integrations that facilitate real-time data flow functionalities.
  2. Quick Lead Generation: With Oracle Eloqua, companies can generate buyer-specific lead scores separated into multiple campaigns. They can also transfer those individual leads within CRM in minutes. 
  3. Data-Based Targeting Procedures: Organisations can add customized filters and objects based on implicit or explicit information to offer personalized experiences.  They can assemble unlimited data from web visits, CRMs, internal systems and external third parties, and operate on them as their potential targets.         

Oracle Eloqua Pricing & Plans

Oracle Eloqua price is available on request

Looking for pricing details, customization requirements or have other queries? We are just a click away.

Oracle Eloqua Features

Core Functionalities

  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check SMS Marketing Facilitates the users with a strategy that uses text messages to engage customers and generate sales.
  • icon_check Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Compliance Management Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks.
  • icon_check Contact Management Automatically organize, track, and nurture leads and contacts for personalized marketing outreach.
  • icon_check Behaviour Management A marketing technique that targets consumers with personalized content based on their past activity.
  • icon_check Automated Workflow Optimization Helps in boosting marketing efficiency by automating repetative tasks.
  • icon_check User Access Management Allotting access to a specified user, as per their level of importance in the workflow
  • icon_check Visual Editor Helps in quickly assembling campaigns by dragging and dropping elements.
  • icon_check Custom Workflows Allows the user to streamline their workflow and educates them about the sections that need attention.
  • icon_check Content Marketing Automation Automate content creation, scheduling, and distribution to engage audiences across channels.
  • icon_check Progressive Profiling It collects the information from the user over time to create efficient consumer profiles.
  • icon_check Templates Ready-to-use email and campaign templates
  • icon_check Landing Page / Web Forms Helps the user create attractive landing pages which further helps them attract new customers.
  • icon_check A/B Testing Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
  • icon_check Dynamic Content Produces personalized campaigns as per users' interests, behavior, and preferences.
  • icon_check Social Media Automation Process via which content gets scheduled on social media in an automated manner.
  • icon_check Loyalty Management Allows the users to strategize design patterns, manage, and analyze loyalty programs.
  • icon_check Through Channel Marketing Automation (TCMA) Helps companies with automated marketing activities across various channels.

Campaign Management

  • icon_check Performance Analytics Enables marketers to track, analyze, and optimize marketing campaign performance across different channels in real-time
  • icon_check Conversion Rate Optimization (CRO) Boost conversions by automating A/B testing, user behavior analysis, and performance improvements.
  • icon_check Landing Page Optimization It assists the users with improving the design and layout of web pages and increases conversions.
  • icon_check Campaign Optimization Improve conversion rates, enhance user engagement and increase ROI.
  • icon_check Omnichannel Omnichannel enhances customer experience across all platforms, boosting engagement, satisfaction, and conversions.
  • icon_check Multichannel To plan, execute, and measure marketing tasks across multiple channels.
  • icon_check Data Driven Optimization Uses analytical tools and data to enhance systems, procedures, and decision-making capabilities
  • icon_check Channel Management Manage multiple marketing channels seamlessly for consistent messaging and performance tracking.
  • icon_check Channel Optimization Analyze and optimize marketing channels to maximize ROI with real-time performance insights.
  • icon_check Advertising Management Process that involves planning and executing campaigns to promote a product or service

Email Marketing

  • icon_check Auto - Responders Send predefined messages to customers based on the choices that they make
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Email Optimization Segments your email in an optimal manner

Lead Management

  • icon_check List Management Helps in organizing, maintaining, and optimizing lists of potential customers or leads
  • icon_check Lead Scoring It uplifts potential customers based on their likelihood of becoming customers.
  • icon_check Lead Generation It helps in attrracting new potential customers
  • icon_check Lead Nurturing It engages with the potential customers to encourage them to make further purchases
  • icon_check Lead Qualification Helps the users in identify and prioritize the best leads.
  • icon_check Leads Conversion It helps organization in converting potential client to prominent customers
  • icon_check Segmentation Helps in separating customers as per their choice, behaviour and their pattern.

WhatsApp Marketing

  • icon_check Auto - Responders Send predefined messages to customers based on the choices that they make
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Bulk Messaging Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go.
  • icon_check Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Segmentation Helps in separating customers as per their choice, behaviour and their pattern.

AI Capabilities

  • icon_check Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Generative AI The system automates creating emails, ads, social media posts, images and product descriptions.
  • icon_check Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Smart Recommendations Provides the user with engaging content that could uplift the organization's revenue and reputation.
  • icon_check Subject Line Helper Assists the users with engaging email subjet lines

Integrations Supported

  • icon_check Event Marketing Method via which particular behaviours or occurrences cause an automated reaction
  • icon_check Webhooks Messages that are sent from one application to another, when the trigger is set.
  • icon_check CRM Integration Integrate CRM systems to automate lead nurturing, sales processes, and track customer interactions.
  • icon_check API Integration Ability to connect two or more applications via APIs.
  • icon_check Third Party Integration Allows the user to integrate with several thrid party applications with ease.
  • icon_check Barcode Integration Deliver clients prewritten messages depending on specified triggers.
  • icon_check Influencer Marketing It helps in building a partnership between influencers and brands that benefits both parties
  • icon_check Project Management With the help of AI, organizations can manage thier projects with utmost efficiency.

Analytics and Reporting

  • icon_check Real-Time & Actionable Insights Real-time data analysis with immediate data-driven recommendations for action.
  • icon_check Web Form Tracking Allows the user to track the activities of the users once they submit the form.
  • icon_check Visitor Tracking Users can analyze and track customer's activity over the platform.
  • icon_check Heatmaps Helps marketers spectate their visitor's activity on their page.
  • icon_check Live View It offers real-time insight into your audience's interactions with your marketing materials.
  • icon_check PDF Report Allows the user to export the data in PDF format
  • icon_check Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Session Recording Records visitor's interaction with the platform (including mouse movement as well)
  • icon_check Dashboards Projects the user's data in a visual format

Alerts & Notifications

  • icon_check SMS Notification Keeps the customer notified of the changes via text messages.
  • icon_check Real-Time Alerts Allows companies to instantly send clients tailored and pertinent marketing messages.
  • icon_check Email Notifications You would be notified of the alterations that takes place in the campaign onto your email
  • icon_check Push Notifications A powerful tool that helps in converting clients to prominent customers
  • icon_check Desktop Notification Gives you a pop-up notification on your desktop itself.
  • icon_check In-App Notifications Facilitates the user with notification with-in the app as well.

Oracle Eloqua Specifications

  • Supported Platforms :
  • Device:
  • Deployment :
  • Suitable For :
  • Business Specific:
  • Business Size:
  • Customer Support:
  • Training:
  • Language:
  • Ubuntu Windows MacOS Linux
  • Desktop
  • Web-Based
  • All Industries
  • All Businesses
  • Small Business, Medium Business, Enterprises
  • Phone, Email, Communities
  • Documentation, Videos
  • English

Oracle Eloqua Review

90%

Have recommended this product

Overall Score

4/5
Based on 1 Review

Review this product

Your valuable feedback helps others like you make a better decision.

AB

Ajit Belani

Verified reviewer:linkedin_verify

Director, Telecommunication

1000+ Employees

Software user since: 2+ years

Reviewed on: Jun 16, 2023

4/5

“Robust enterprise grade marketing automation platform but there is room for improvement”

Pros :

Cons :

Switched from : Pardot

Reason to switch : Campaign canvas and automation capabilities of Eloqua were much better.

Features

4/5

Value for Money

4/5

Customer Support

4/5

Ease of Use

4/5

Likely to Recommend

9/10

Oracle Company Details

Brand Name Oracle
Information Oracle is an integrated cloud application and platform services that sells a range of enterprise information technology solutions.
Founded Year 1977
Director/Founders Arnold Silverman, Bob Miner, Brian Cassidy, Ed Oates, Larry Ellison
Company Size 1000+ Employees
Other Products Autonomous Data Warehouse, MySQL enterprise Edition, Mysql , Netsuite CRM, Siebel CRM

Oracle Eloqua FAQ

A Yes, you can generate zestful non-linear lead-scores by scoring individual leads both on customer activity data and profile data. Further, the software also enables instant adjustments related to relevant and recent activities ensuring higher accuracy rates.
A Yes, you can filter out contacts based on their accounts, profile and activity data and leverage on CRM or data from external systems to get the lists updated within no-time.
A Yes, you can request an online demo of Oracle eloqua. Our in-house executives will get back to you as per your mentioned time schedule.
A Organizations can collaborate with the full-service Oracle Consulting Solutions offered by the software to enhance the functioning capabilities of their team and resolve additional needs in the sphere of digital marketing.
A No, the software does not have a mobile app as of now.

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