GetResponse Reviews & Ratings

GetResponse has become quite popular over the years owing to its rich marketing automation functionalities. Companies can benefit from its inbound marketing features and achieve positive results in terms of subscribers list and the number of leads generated. Let’s have a look at all the major functionalities of this marketing automation solution, and check if it is useful enough for your business.

About GetResponse 

GetResponse is a leading marketing automation tool that helps businesses send emails, create landing pages, professional-looking websites, and more. It provides multiple modules that help in automating your marketing operations such as email creation, bulk SMS sending, auto-responding, and more. 

In addition to this, the marketing tool helps eCommerce businesses reach out to new customers through paid ads and even nurture existing ones with its engagement tools. These tools include live chat, CTA buttons, text personalization, webinars, and more. 

Let’s review all these features of the marketing tool and check out how they can help your business grow. 

GetResponse: What Works & What Not 

What’s Working about GetResponse 

• A completely free forever version available for users 
• Offers pre-designed templates to create emails, SMS, forms, pop-ups, and more 
• Embedding promo codes and product recommendations in emails and newsletters is convenient with the drag-and-drop functionality 
• Allows users to conduct A/B Tests and identify which of the page section is getting the better response 
• Multiple integration options that majorly include Magento, WordPress, Stripe, Shopify, WooCommerce, etc. 

What’s Not Good About GetResponse 

• The website builder is not good at creating an online store; however, it fits well when you are creating a static website 
• The automated customer targeting function automatically stops interacting with the customers who have not been active or responded even for a small period  
• At times, the scheduled emails are not sent 
• There is no option to embed videos in emails 

GetResponse Functionalities That You Must Try  

GetResponse offers almost all possible features to automate your marketing operations, including SMS marketing, running paid ads, live chats, webinars, and more. Moreover, there are dedicated features for email marketing, website building, eCommerce, and more. 

Visual Workflow Builder: The software enables businesses to get clarity in their workflows by helping them define different stages in the customer journey. You can simply create a visual workflow using the drag & drop functionality of an automation builder and define your custom stages. 

SMS Marketing: Businesses can design and run bulk SMS sending marketing campaigns based on user behavior and selected conditions. You can target your existing contacts list for these campaigns and even import a database of your preferred numbers.  

In addition to this, the SMS marketing tool also comes with a personalization feature that helps you customize the sender’s name to make your SMS stand out. Moreover, using the tool, you can also analyze the difference between sent and delivered SMS, along with the number of clicks, and optimize your campaign accordingly. 

Live Chats: The automation software enables you to instantly connect to your customers through live chats. It allows businesses to offer instant support in real-time. For better management, live chats can be further segmented using custom fields and tags that are assigned according to the chat history.  

Moreover, users can also embed live chats directly in emails and landing pages. This will help businesses start a direct conversation with their audience and engage them better. In fact, they can also customize the look and feel of chat windows according to their branding guidelines.

Paid Ads: Businesses can now reach out to larger audiences and find new customers by running targeted paid ads. Marketing professionals can run paid ads on Google, Facebook, and Instagram to connect to audiences with similar interests as their existing customers, and open doors to more sales opportunities.  

In fact, not only new customers, paid ads can equally be effective in retargeting your previous landing page visitors. Further, users can also analyze ad campaigns through an analytics dashboard where they can view different metrics like conversion rate, bids, cost per click, and others. 

Webinars: The webinar tool assists businesses in creating the best online experience for their audience through webinars. It just takes a few minutes to set up any interactive webinar. Further, to maximize audience engagement, webinar organizers can share files and videos, share screen, add CTA buttons, live stream, and do a lot more during the presentation. 

GetResponse Email Marketing Functions: How Good Are They 

The email marketing functions help marketers to get higher email open rates and click rates that eventually increase sales. Let's explore a few functionalities in detail.   

• Email Creator: Users can browse and choose from an extensive collection of free email templates according to their marketing goals. These templates can be further customized with the organization’s branding and related content using the drag and drop functionality. In addition, marketers can also enhance email designs by accessing a media library containing thousands of free Shutterstock images and GIFs. 
• Autoresponders: Email autoresponders allow users to send automated emails to their subscribers on specific events and actions. For example, you can automatically send welcome emails to new subscribers, send promotional offers, educational content, greetings for festivals, etc. 
• Time Optimization: This tool helps tap your audience at the best time when they are active. If your audience is spread across different time zones, you can pre-define the send time to increase the email open rate. 

GetResponse Website Builder for Creating Websites in 15 Minutes 

The marketing automation tool offers an end-to-end solution to build and host websites for businesses. In fact, you don’t require any coding knowledge to create a website, just take the help of AI and build a professional-looking website in less than 15 minutes. Check out what features this code-free website builder has to offer: 

• Use pre-designed templates and customize them according to your business requirements 
• Instantly create a personalized website by simply answering a few questions related to your business 
• Enjoy the flexibility to choose from available free domains, connect an existing domain,  
• Offers in-built SEO optimization tools that help your website rank better by attracting organic traffic 
• Website analysis tools allow users to track the number of clicks & visits and analyze the overall website performance. 

All in all, the GetResponse website builder is good if you want to create static, brochure-like websites where you can highlight your products and services. However, if you want to create an online store using this marketing automation software, you might be disappointed. Also, websites created from this tool have stability and speed concerns. 

GetResponse for ECommerce Marketing Automation 

Businesses can use eCommerce marketing tools to grow their conversions by a good number. The tools help businesses with precision targeting where they only target segments that are the most relevant for their current campaign. As a result, they see more responses and conversions.  

Moreover, this tool enables you to market your products and services through multiple channels that include email, SMS, web notifications, etc. 

Let’s review how eCommerce marketing automation tools work: 

Email Marketing: Marketers can create quick transactional emails to make the most of every sales opportunity. For example, you can automate the process of sending purchase confirmations, successful delivery mails, etc., to your customers. In addition, you can also push customers to make more purchases by sending automated emails about their abandoned carts. This will remind your customers that they have some unfinished purchases left in the shopping cart. 

Integrate Promo Codes: Offering promo codes is another great way to boost your sales. You can simply sync promo codes and add them using drag & drop to your autoresponders, automated messages, newsletters, and other communications. This will help save your abandoned carts, boost sales, and reward loyal customers. 

Share Product Recommendations: Users can automate the process of generating product recommendations for every customer based on their previous buying experiences and behavior. You just need to drag & drop the recommendation box into your email box and the rest will be automated.

GetResponse Reporting Capabilities for Effective Marketing Campaigns 

Creating and running a campaign is not enough. If you want real results, you need to analyze your current marketing activities and campaigns and optimize them using data. 

The marketing solution generates automated reports that help understand how your newsletters, autoresponders, and emails are doing. This helps understand which email sequences are performing well, what messaging works best for your audience, and more.  

Apart from this, businesses can generate other generic reports to understand subscription statistics, engagement rates, etc. Additionally, users can track the eCommerce store’s performance based on metrics like average order value, order history, product recommendations, and most importantly, revenue. Moreover, the software allows users to conduct A/B tests that test email subject lines, landing pages, CTA buttons, etc., to find out which section engages the best with your audience. 

Sharing reports is also as simple as generating them. Users can simply export and download them in different shareable formats that include csv, pdf, and xlxs file formats. 

GetResponse Integrations 

This marketing automation tool offers one click integrations with some of the popular online tools like Shopify, Stripo, Noptin, ZapUp, MailTimers, Outgrow, Follow Up Boss, and many more. Users can simply connect the marketing software with other apps or build their own integration using the advanced API option. 

GetResponse Pricing Plans 

GetResponse Free Plan 

GetResponse free plan allows users to list up to 500 contacts and access 2500 newsletter templates per month that can be used to represent various marketing goals on different occasions. In addition, the free forever plan can be used to create and host a landing page and website containing all the basic elements like galleries, forms, and popups. However, a free landing page comes with a monthly limitation of 100 visitors. 

GetResponse Paid Plan 

This marketing automation software allows users to upgrade to three different paid plans – Email Marketing, Marketing Automation, and eCommerce Marketing. These plans offer advanced features that include creating & hosting unlimited websites and landing pages, advanced segmentation, web push notifications, and a lot more. Moreover, the paid plans also automate various tasks like sending order confirmations and transactional emails. 

In fact, users can also have full access to the features of the paid plan by taking a 30-day trial. 

Also, if businesses want something extra, they can go for a custom plan, MAX2 with dedicated features and support. 

Is GetResponse Right for You? 

Irrespective of what your business marketing requirements are, there is a plan for everyone. It addresses different marketing requirements including Email Marketing, Marketing Automation, and full-fledged eCommerce Marketing plans. 

• Email Marketing: To facilitate email marketing, the software supports creating unlimited websites & landing pages, basic customer segmentation, integrations, API, and autoresponders.  
• Marketing Automation: If you need a complete marketing automation solution, you can use its features like event-based automation, advanced segmentation, sales funnel, contact scoring, and more. 
• eCommerce Marketing: It helps eCommerce stores to automate transactional emails, make abandoned cart recovery, integrate promo codes, create & send web push notifications, and a lot more. All in all, it helps you automate your eCommerce marketing activities. 

GetResponse Competitors 

Some of the popular GetReponse competitors and alternatives are Sendinblue, Dotdigital, SharpSpring, and MailerLite.  

When compared to Dotdigital, you will find GetResponse to be better, as it offers 20+ business categories whereas Dotdigital is just limited to certain industries like lifestyle, pets, vehicles, etc. On the other hand, when we compare Mailer Lite with GetResponse, Mailer Lite’s free plan is a better option as it allows users to create up to 10 landing pages, build automated email workflows, etc. 

Techjockey's Final Verdict 

The software offers tools for eCommerce marketing that includes web push notifications, sales funnels, live chat, abandoned cart recovery, and more. This makes it a great choice for small business owners who need a comprehensive yet affordable marketing solution. However, GetResponse still needs to introduce a cookie consent mechanism specially for landing pages that should be GDPR compliant. In fact, a little more work can also be done on making the landing page’s interface more user friendly.