Hotjar Alternatives & Competitors

Hotjar is a popular analytics platform that helps website owners and marketers in understanding user behaviour. It helps them visualize and map how their users engage with their website so that they can create experiences that drive insightful results.

This software includes several features for visitor recordings, heatmaps, form analytics, feedback collection, and conversion funnels to collect information about users at every step of their journey. It comes with an intuitive interface, customizable options, and easy integration to meet specific business requirements.

Despite all the advantages, Hotjar has some notable limitations. The first one is its data privacy concern. The next on the list is the steep learning curve. Although this software has an intuitive interface, some users find certain features or functionalities a bit complicated to use.

Why are People Looking for Hotjar Competitors?

Some people seek companies like Hotjar for several reasons:

• Limitations in Quantitative Analytics

Hotjar mainly focuses on visual data representation and qualitative insights like visitor recordings and heatmaps. If users need advanced quantitative analysis like complex funnel analysis and in-depth segmentation, then this tool doesn't provide this facility. Owing to this reason, some users look for better alternatives to Hotjar.

• Predictive Analytics

One of the attributes that Hotjar lacks is predictive analysis, which is otherwise available in Hotjar competitors. If you want to forecast future users, identify trends, or predict conversion rates, you will require other analytics platforms or tools that can specifically provide predictive modelling functionalities.

• Can't download recordings

Another critical downside of using this platform is that clients cannot download session recordings plus it doesn't allow the downloading of user profiles, which can be a cause of concern for some users. Moreover, you can only use this tool on your computers, not on mobile devices.

Must Have Features in Best Hotjar Alternatives

Sites like Hotjar should come with numerous notable features such as multi device support, targeted surveys, feedback collection and cost-effectiveness. Here is a detailed overview of all these features.

• Multi-Device Support: Alternatives to Hotjar must support the tracking and analysis across multiple devices such as tablets, mobiles, and desktops. This allows you to get critical insights about user behaviour across multiple platforms.
• Targeted Surveys: In Hotjar, you get the facility to create and share targeted surveys with your website visitors. This feature allows you to customize your questions, analyse the responses, and choose where and when to display the questions. Likewise, all Hotjar substitutes should also offer this unique survey feature.
• Feedback collection: Hotjar lets you collect feedback from the visitors to your website. The online pools and surveys help you in gathering qualitative insights and understand user preferences. Similarly, any software similar to Hotjar should come with this feedback collection feature.
• Recruit User Testers: Platforms similar to Hotjar should allow you to engage and recruit new users for research and testing. It must allow you to set up targeted user recruitment campaigns along with the ability to communicate with participants to gather insights and feedback.

What To Consider When Looking for Tools Similar to Hotjar?

If you’re looking for Hotjar-like tools, then you must look for below-mentioned factors.

• Heatmaps: Hotjar creates visual heatmaps that depict where users click, scroll and spend most of their time on websites. With the help of heatmap, you can understand which areas of your sites are getting more engagement. Hence, any tool which is similar to Hotjar must have this unique feature in its repertoire.
• Conversion Funnels: Best Hotjar alternatives should allow you to set up conversion funnels for tracking user behavior as well as analyzing the procedures leading up to conversions or specific goals on your website. This will help you in identifying difficulties and drop off stages in the conversion process.
• Behavior Analytics: Hotjar equivalent tools should offer behavior-based analytics, enabling you to analyze user interactions like mouse movements, taps and clicks. It helps you in understanding the engagement pattern of your users and identify any areas for improvement.

Comparison of Alternatives to Hotjar

Here is the comparison of Hotjar similar tools in terms of heatmaps, mobile app analytics, visitor recordings, real time data and more. This comparison will help you find better alternatives to Hotjar.

What Type of Businesses are Looking for Sites like Hotjar?

Tools similar to Hotjar are mainly used by e-commerce websites, SaaS companies, digital marketing agencies and lead-generation websites. Let's look at all these businesses in more detail.

• SaaS Companies: Software as a Service (SaaS) organizations use sites like Hotjar to gain valuable insights into their web applications and user interactions. It helps them in tracking user engagement, identifying areas of improvement, analysing feature usage and improving user onboarding. They seek alternatives to Hotjar for more advanced analytics capabilities, scalability, extensive integrations, and granular control over data privacy.
• E-commerce Websites: Businesses that sell their products and services online use Hotjar like tools to analyse user behaviour, identify conversion bottlenecks, and optimize sales funnels, product pages and checkout procedures. They look for a platform that can integrate with e-commerce platforms and provide detailed insights about their online sales and performance. Moreover, they also need advanced features for user session replays, A/B testing and collecting user feedback.
• Digital Marketing Companies: Website optimization and digital marketing companies use Hotjar equivalent tools to understand user behaviour, improve conversion rates, optimize landing pages and provide data driven ideas to their clients. Digital marketing agencies often require comprehensive analytic capabilities like marketing funnel analysis, attribution modelling and customer lifetime value analysis, hence they opt for a more robust tool that comes with all these features. Moreover, they need a platform that perfectly aligns with their specific marketing analytics needs and budgetary requirements.
• Lead Generation Websites: Lead generation websites like real estate agencies, insurance companies, and consulting firms use Hotjar alternatives for optimizing their lead-capturing process, tracking user interactions with contact forms and improving their conversion rates. Lead generation companies need a platform that provides better integration capabilities and seamlessly integrates with their lead management or customer relationship management systems. Moreover, they also prefer a tool that gives better flexibility and enhanced customization capabilities.

Techjockey’s Verdict

Hotjar is one of the most popular tools for tracking website analytics and user behaviour. It offers a plethora of tools for conversion rate optimization, funnel analysis, feedback collection and A/B testing. With the help of these features, you can understand user behaviour and identify areas for improvement.

This software allows you to make data-driven decisions to improve conversion rates. Plus, it helps you to gather qualitative insights and understand user preferences, and their pain points for enhancing the website experience.

Along with some notable advantages, it also has some drawbacks like limited quantitative analytics, scalability issues, relatively expensive pricing structure and limited integrations. Owing to these limitations, users seek other tools available in the market.

If you are also searching for other software like Hotjar, then you must carefully evaluate all pros and cons before taking a final decision. This will help you in making a well-informed and wise decision that'll help your organization in the long run.