Zoho Campaigns

What is Zoho Campaigns?

Zoho Campaigns is a cloud-based email marketing tool relied upon for creating, tracking and sending emails for campaigns. Organisations also use the software for forwarding personalised and behaviour-centric emails to their audience for enhancing user engagement.

The drag-and-drop workflow builder is a dependable feature for strategising campaigns based on targeted sales cycles. Moreover, by using Zoho Campaigns, users get access to over two-forty email pre-built templates. Organisations can also attach sign-up forms within their websites, social media sites and blogs to let the audience sign up for upcoming newsletters.

Benefits of Zoho Campaigns

• Segmenting Mails: With Zoho Campaigns, users can segment their mailing lists based on various criteria and forward only the relevant content to people.
• Testing Variables: The email marketing software offers a wide variety of testing variables. This allows end users to select between multiple campaign variables such as the sender’s name, subject line, email addresses, and content in a message.
• Detailed Reports: Detailed reports show not just the best-performing emails but also the number of clicks received on a link. The reports also highlight the number of times people have opened emails for quick and easy comparisons.
• Reply Tracking: Organisations can track responses from the recipients of a particular campaign to draw unique workflow paths based on them. The reply tracking feature can also be used for adding such responses to multiple mailing lists and assigning scores to them.

How is the Implementation of Email Sending Policies with Zoho Campaigns Beneficial for Organisations?

• Better Deliverability: A smart email policy ensures better deliverability rates for all campaigns, thereby preventing forwarded emails from landing in the spam folder of a recipient.
• Trust Building: A perfectly strategised email campaign comprising quality content develops a relationship of mutual trust between readers and an organisation. This is instrumental in improving the brand value of an organisation.
• Greater Anticipation: Spacing up emails and sending out targeted content increases the anticipation rate amongst recipients as they start looking forward to emails. This develops in the audience a feeling of greater understanding and interest towards a particular product.

Zoho Campaigns Pricing

The Plan is available for INR 240 at Techjockey.com.

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