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Visual information can be processed six thousand times faster than text. Have you started using animated videos to tell your brand story yet?
In the present era, the overall percentage of visual audience is very high. Today, we have sixty five percent of visual learners. The impact of any visual message conveyed is so high that a whopping ninety percent of information or any other content transmitted to the human brain is visual. Seeing the current scenario, the shift to visual content for social media marketing has become inevitable and so is the need for animated videos.
Table of Contents
What is Animation?
Animation is a technique in which images are manipulated to create an illusion of movement. Video animation can be better understood as a simulation of movement that is created by showing a series of pictures. Animated video engages the viewers and makes for an interesting story-telling experience.
Animated videos are a visual treat!
Be it a long video conveying information or simply a filler, animated videos have become a hit in the realm of social media marketing. Cartoons and animations generate instant attraction and convey the social media marketing message effectively. Such animated videos keep the mood light while silently getting the message across to the target viewers.
What Are the Different Types of Animation?
The more you know about types of animation software, the better you can use it to add life to your characters and brighten up your environment.
Also known as cel animation, traditional animation requires the artist to draw images using coloured ink on a transparent paper. The animator makes drawings one after the other to create animation sequence. A perfect example of traditional animation goes back to the older days of Disney.
Also referred to as hand-drawn animation, traditional animation dominated cinema for a long time. The advent of computer animation transformed the entire animation scenario. This animation technique involved artists making rough drawings to see the number of frames needed to create movement of the objects. In its initial days, this form of animation was very costly and time-consuming.
After completing the drawings, animators would begin photographing each individual frame. Traditional animation, today, can be done using a computer without the actual photography of each frame. Examples of traditionally animated feature films include Pinocchio, The Illusionist, Animal Farm amongst many others.
Any animation that is created in a two-dimensional environment is referred to as 2D animation. Such an animation relies on two aspects (i.e. dimensions of width and height) to create an expression or narrate a story. Nowadays, all aspects of 2D animation, be it characters, environments or visual effects are done using the best animation software.
It refers to both traditional hand-drawn animation as well as computer vector animations. Digital 2D animation can be better understood as the process of creating drawings and making those move with animation techniques like the best animation software.
Computer generated 2D animations also referred to as Vector-based animations are like traditional animation. The only difference, however, is that traditional animation techniques involve the use of physical objects to create animations.
This 2D animation technique has gained immense popularity in the last decade due to its easy accessibility and an increased demand of online videos. 2D animation was first invented in late 1800. Earlier, artists used to take photographs of drawings on paper before placing those on cels i.e. transparent acetate sheets.
However, with the inception of computers, the technique of digital animations soon became a reality for most artists. This made manipulating and fine tuning images on animation software convenient and time saving. Additionally, artists were exposed to a huge variety of visual effects to create unique animations.
2D animation video is a boon for the animation industry and is used in everything from cartoon series and video games to television shows, the favourite ones being Avatar: The Last Airbender and The Simpsons, to name a few. Some popular Japanese anime hits are Dragonball Z, One Piece and Attack on Train.
3D Computer Animation
3D animation is also referred to as Computer Generated Images or just CGI. 3D animation is the technique of using computers to create three dimensional images and visual environments.
3D animation technique is a recent one. It was introduced in 1990’s. Clay motion and stop motion animation which used real-life objects and pictures to create the illusion of motion were used right before 3D animation.
This type of animation, just like stop-motion animation follows the frame-by-frame 2D animation concept. 3D animation software is very popular as it offers a digital space to create characters which are then made to move. It also offers various tools to add visual effects to create realistic objects and environments.
3D animated images are used in creative industries such as movies, games, TV commercials architecture, medicine and many more. Many animated videos have been created using 3D animation software, such as Autodesk Maya, CINEMA 4D and LightWave are the popular 3D animation programs.
Best Animated Movies: Frozen, How to Train Your Dragon and Toy Story are the popular 3D animation movies, while Teenage Mutant Ninja Turtles and Star Wars Rebels are dominating the Television industry.
Motion graphics is a very versatile storytelling technique in animation. Motion graphics includes features of both animation and graphic design. This type of animated graphic design uses text as a major component to present any information. Videos with lyrics are the perfect example of motion graphics. These videos portrays a nice blend of shapes, graphics and text and create for viewers a visually appealing story.
Benefits of Animation in Social Media Marketing
Videos come in various formats. The most popular way for social media marketers to tell a story is through animation. Animated videos have many benefits:
Effective and cost-efficient
Customisable for different viewers
Simplifies complex ideas to be conveyed
Provides entertainment and engagement for increased profits
Sets you apart from your competitors
Animation integrates colours, logos, images etc. to convey a message or information. It converts your story into a visual treat.
How to Make Animated Video?
Now that we know the animation types better, let’s look at how one can make a meaningful animated video and still captivate the viewer’s attention.
An online animation maker makes each individual a pro at making animated videos. It enables one to make ‘do-it-yourself’ animated videos without compromising on quality. Animaker, Biteable and Renderforest are some animated video makers one must consider while making an impressive animated video.
This is your step by step guide so go ahead and create your very own animation video with .
Step 1: Write a Video Brief
It’ll help you gather your thoughts and channelize those in the right direction. It provides the writer more clarity about the objective. Consider all key elements such as target audience, deadlines and budget before putting your plan on paper.
Step 2: Form a Story
A script is the basis for any animation video. A short, crisp and catchy script will automatically make for an interesting animation video. So, brainstorm enough before you pen your thoughts down.
What’s the Message?
Don’t miss out on the message! Remember, that’s the essence of your video.
The one reason you decide to create your animation is to communicate an idea. Be clear about your message and incorporate it in your video in a way that it creates a lasting impression on the viewers.
Step 3: Create a Storyboard
A storyboard is, essentially, a graphic representation that plans the visual appeal of an animated video. Making storyboard means adding images, illustrations, text and other elements in a sequence in a manner that the elements represent each shot.
A storyboard plays a significant role in making animated videos as it explains the concept in detail. It helps one tweak the narrative and incorporate any last-minute changes in the script or visuals. This reflects, scene by scene, the way the final animated video will look even before it’s made.
Step 4: Choose Your Animation Video Style
One can chose from the various animation styles to make a video that suits their purpose the best. Be it for business, entertainment, information or any other purpose, the story-teller must ensure to use the style that explains the story in a unique manner.
Each style of animation has its own significance. If one gives the video some fun element, the other may give the animated video a serious look and feel.
The most common animation video styles are 2D animated videos, whiteboard animated videos and Infographic animated videos.
Let’s understand these styles a little more.
2D Animated videos
As discussed earlier, 2D animation video is essentially created using two-dimensional moving images in a digital space. Additionally, a video that uses 2D characters designed on a 2D animation software and placed in a sequential manner to create an illusion of movement is also referred to as a 2D animation video.
Whiteboard Animated Videos
A whiteboard animation video, also terms as explainer video, brings drawings and text to life by creating movement in a digital environment. To draw viewers’ attention, this video stimulates the effect of objects on a plain white board. Notepad, stitch board, blackboard and glass board videos are the different types of whiteboard videos that can be created accurately with the best dashboard animation software.
Infographic Animated Videos
Infographics is a combination of 2 words: information and graphics. These are graphic visual representations that make complex data interesting and eye-catchy. An infographic animation video combines colours, images and text to present information to the viewers in a way that is easy to understand and visually appealing.
Step 5: Add Background Music
What’s a video without some music!
Another significant step to consider while making an animated video is to add the right background music. While selecting a suitable background music, you must consider these key points:
Set the right mood with your music and arouse that emotion
Identify your viewers/ target audience and add a track that the target group can identify with.
Experiment before you finalize the music
Step 6: Narration
The last step is to give your animation video the right voice.
Hire a professional voice-over artist who can give a variety of voices to the video. Another very interesting option is to record your own voice and give that personal touch to the animated video. However, just be sure of the environment you’re recording in and your recording equipment to ensure clarity.
Animated videos are an effective social media marketing tool that engage clients and boost profits. An informative, visually engaging animated video sets you apart from the crowd and leaves a lasting impression on the viewers.
So, go ahead and create your masterpiece!
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