Adtunez

Core Functionalities

• Automated Workflow Optimization
  Automates PPC audit routines and daily account monitoring without manual spreadsheets.
• User Access Management
  Controls agency workspace access, permissions, and client distribution among team members.
• A/B Testing
  Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
• Behavioral Targeting
  Delivers messages and advertisements based on the users' activity.
• Behaviour Management
  A marketing technique that targets consumers with personalized content based on their past activity.
• Cart Recovery Automation
  A tactic that sends automated messages to users who abandon their online shopping carts.
• Compliance Management
  Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks.
• Contact Management
  Automatically organize, track, and nurture leads and contacts for personalized marketing outreach.
• Content Marketing Automation
  Automate content creation, scheduling, and distribution to engage audiences across channels.
• Custom Workflows
  Allows the user to streamline their workflow and educates them about the sections that need attention.
• Customer Journey Mapping
  Enables marketers to design and oversee automated customer journeys through a variety of media.
• Dynamic Content
  Produces personalized campaigns as per users' interests, behavior, and preferences.
• Landing Page / Web Forms
  Helps the user create attractive landing pages which further helps them attract new customers.
• Loyalty Management
  Allows the users to strategize design patterns, manage, and analyze loyalty programs.
• Progressive Profiling
  It collects the information from the user over time to create efficient consumer profiles.
• SMS Marketing
  Facilitates the users with a strategy that uses text messages to engage customers and generate sales.
• Social Media Automation
  Process via which content gets scheduled on social media in an automated manner.
• Templates
  Ready-to-use email and campaign templates
• Through Channel Marketing Automation (TCMA)
  Helps companies with automated marketing activities across various channels.
• Visual Editor
  Helps in quickly assembling campaigns by dragging and dropping elements.

Campaign Management

• Advertising Management
  Audits, tracks, and manages Google Ads campaigns, PMax placements, ad copy, and budgets.
• Campaign Optimization
  Identifies wasted ad spend, zero-conversion keywords, and high CPA ads to improve ROAS.
• Performance Analytics
  Analyzes CPA imbalances, conversion value ratios, impression costs, and keyword ROAS.
• Conversion Rate Optimization (CRO)
  Flags broken conversion tracking and highlights high-converting search terms to boost ROI.
• Data Driven Optimization
  Ranks PPC account fixes by exact financial impact so high-waste issues are resolved first.
• Channel Management
  Manage multiple marketing channels seamlessly for consistent messaging and performance tracking.
• Channel Optimization
  Analyze and optimize marketing channels to maximize ROI with real-time performance insights.
• Landing Page Optimization
  It assists the users with improving the design and layout of web pages and increases conversions.
• Omnichannel
  Omnichannel enhances customer experience across all platforms, boosting engagement, satisfaction, and conversions.
• Multichannel
  To plan, execute, and measure marketing tasks across multiple channels.

Lead Management

• Lead Generation
  It helps in attrracting new potential customers
• Lead Nurturing
  It engages with the potential customers to encourage them to make further purchases
• Lead Qualification
  Helps the users in identify and prioritize the best leads.
• Lead Scoring
  It uplifts potential customers based on their likelihood of becoming customers.
• Leads Conversion
  It helps organization in converting potential client to prominent customers
• List Management
  Helps in organizing, maintaining, and optimizing lists of potential customers or leads
• Segmentation
  Helps in separating customers as per their choice, behaviour and their pattern.

Email Marketing

• Auto - Responders
  Send predefined messages to customers based on the choices that they make
• Behavioral Targeting
  Delivers messages and advertisements based on the users' activity.
• Cart Recovery Automation
  A tactic that sends automated messages to users who abandon their online shopping carts.
• Drip Campaigns
  Sends personalized promotional emails at predetermined intervals, as per the user's demographic
• Email Optimization
  Segments your email in an optimal manner

WhatsApp Marketing

• Auto - Responders
  Send predefined messages to customers based on the choices that they make
• Behavioral Targeting
  Delivers messages and advertisements based on the users' activity.
• Cart Recovery Automation
  A tactic that sends automated messages to users who abandon their online shopping carts.
• Drip Campaigns
  Sends personalized promotional emails at predetermined intervals, as per the user's demographic
• Segmentation
  Helps in separating customers as per their choice, behaviour and their pattern.
• Bulk Messaging
  Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go.

Integrations Supported

• Project Management
  Manages team workloads, tracks logged account hours, and assigns audit tasks to team members.
• API Integration
  Connects securely via OAuth APIs to Google Ads and pay-per-click account infrastructure.
• Third Party Integration
  Hooks into Google Ads MCC accounts and pay-per-click campaign data structures.
• Barcode Integration
  Deliver clients prewritten messages depending on specified triggers.
• CRM Integration
  Integrate CRM systems to automate lead nurturing, sales processes, and track customer interactions.
• Event Marketing
  Method via which particular behaviours or occurrences cause an automated reaction
• Influencer Marketing
  It helps in building a partnership between influencers and brands that benefits both parties
• Webhooks
  Messages that are sent from one application to another, when the trigger is set.

Analytics and Reporting

• Predictive Analytics
  Calculates projected month-end ad spend totals and forecasts campaign budget pacing.
• Dashboards
  Provides a single PPC agency dashboard showing multi-account budget health and alerts.
• Real-Time & Actionable Insights
  Scans accounts daily and surfaces dollar-ranked issues with actionable AI fix recommendations.
• Live View
  Displays real-time ad spend, ideal versus actual budget pacing, and account health metrics.
• PDF Report
  Generates automated client-ready audit reports and performance summaries.
• Heatmaps
  Helps marketers spectate their visitor's activity on their page.
• Session Recording
  Records visitor's interaction with the platform (including mouse movement as well)
• Visitor Tracking
  Users can analyze and track customer's activity over the platform.
• Web Form Tracking
  Allows the user to track the activities of the users once they submit the form.

Alerts & Notifications

• Email Notifications
  Dispatches automated email alerts on critical ad budget leaks and account anomalies.
• Real-Time Alerts
  Flags budget overspending, out-of-stock winning products, and high ad CPAs immediately.
• In-App Notifications
  Surfaces prioritized alerts and dollar-ranked findings directly inside the app console.
• Desktop Notification
  Gives you a pop-up notification on your desktop itself.
• Push Notifications
  A powerful tool that helps in converting clients to prominent customers
• SMS Notification
  Keeps the customer notified of the changes via text messages.

AI Capabilities

• Predictive Analytics
  Calculates projected month-end ad spend totals and forecasts campaign budget pacing.
• Generative AI
  Uses AI models to generate plain-English explanations and actionable optimization steps.
• Smart Recommendations
  Delivers specific, actionable next steps to fix detected PPC account errors and bid issues.
• Customer Journey Mapping
  Enables marketers to design and oversee automated customer journeys through a variety of media.
• Subject Line Helper
  Assists the users with engaging email subjet lines