Cordial

Core Functionalities

• Compliance Management
  Tools for managing global opt-outs, frequency capping, and adherence to GDPR and CCPA regulations.
• Contact Management
  Maintain unified customer profiles with unlimited attributes, behavior history, and identity mapping.
• Behaviour Management
  Listen to and store real-time event data to trigger highly relevant cross-channel experiences.
• Templates
  Create reusable message structures using a visual editor or HTML with advanced Smarty personalization.
• Loyalty Management
  Track and utilize loyalty tiers, points, and rewards data to trigger personalized member communications.
• SMS Marketing
  Manage promotional SMS text campaigns including short codes, long codes, and MMS capabilities.
• Automated Workflow Optimization
  Use machine learning to automatically determine the most effective path within a journey.
• A/B Testing
  Test subject lines, content, and send times with automated winner selection and deployment.
• Dynamic Content
  Populate messages with personalized product data and offers at the moment of delivery.
• User Access Management
  Control platform permissions with role-based access for different team members and functions.
• Behavioral Targeting
  Segment and target users based on specific actions like page views, clicks, or app opens.
• Visual Editor
  No-code, drag-and-drop interface for building responsive email and mobile message templates.
• Custom Workflows
  Build unique automation logic tailored to complex business processes and customer journeys.
• Customer Journey Mapping
  Visualize and build the end-to-end paths customers take across different brand touchpoints.
• Cart Recovery Automation
  Automatically trigger reminders to users who leave items in their online shopping carts.
• Content Marketing Automation
  Automate the distribution of content updates and personalized blog/product recommendations.
• Progressive Profiling
  Gradually collect customer data over time to build deeper profiles without overwhelming users.
• Social Media Automation
  Automate the syncing of audience segments for targeted social media advertising campaigns.
• Landing Page / Web Forms
  Helps the user create attractive landing pages which further helps them attract new customers.
• Through Channel Marketing Automation (TCMA)
  Helps companies with automated marketing activities across various channels.

Campaign Management

• Channel Management
  Centralized control for deploying and monitoring messages across Email, SMS, and Mobile Push.
• Advertising Management
  Sync audiences directly to social platforms like Meta and Google for targeted ad retargeting.
• Campaign Optimization
  Use data-driven insights to refine message timing, content, and channel selection for better ROI.
• Omnichannel
  Orchestrate a seamless experience across all digital touchpoints powered by a single data source.
• Performance Analytics
  Detailed tracking of opens, clicks, conversions, and revenue generated per message or campaign.
• Conversion Rate Optimization (CRO)
  Tools for testing and optimizing message elements to drive higher conversion actions.
• Multichannel
  Reach customers through various distinct channels including email, SMS, and mobile push.
• Channel Optimization
  AI-driven selection of the best channel for each individual to maximize engagement.
• Data Driven Optimization
  Continuous improvement of campaign performance based on aggregated historical data patterns.
• Landing Page Optimization
  It assists the users with improving the design and layout of web pages and increases conversions.

Lead Management

• Lead Scoring
  Assign values to customers based on behaviors and attributes to prioritize high-value segments.
• List Management
  Organize audiences into dynamic populations that update in real-time as user data changes.
• Lead Generation
  Capture new user data via JavaScript listeners and API integrations from various acquisition points.
• Lead Nurturing
  Automate multi-step journeys designed to move prospects through the funnel toward conversion.
• Lead Qualification
  Use behavior and profile data to identify and tag prospects ready for sales or high-value offers.
• Leads Conversion
  Strategies and tools focused on turning prospects into paying, long-term customers.
• Segmentation
  Divide audiences into precise groups using complex combinations of data and behavior.

Email Marketing

• Auto - Responders
  Trigger automated, immediate message responses based on real-time customer actions or API events.
• Drip Campaigns
  Set up automated series of messages delivered over time to guide users through the lifecycle.
• Behavioral Targeting
  Segment and target users based on specific actions like page views, clicks, or app opens.
• Cart Recovery Automation
  Automatically trigger reminders to users who leave items in their online shopping carts.
• Email Optimization
  Tools for testing and improving deliverability, engagement, and conversion within email.

WhatsApp Marketing

• Auto - Responders
  Trigger automated, immediate message responses based on real-time customer actions or API events.
• Drip Campaigns
  Set up automated series of messages delivered over time to guide users through the lifecycle.
• Bulk Messaging
  Execute high-volume batch campaigns to large audience segments with high deliverability speeds.
• Behavioral Targeting
  Segment and target users based on specific actions like page views, clicks, or app opens.
• Cart Recovery Automation
  Automatically trigger reminders to users who leave items in their online shopping carts.
• Segmentation
  Divide audiences into precise groups using complex combinations of data and behavior.

Integrations Supported

• Barcode Integration
  Generate and embed dynamic 1D/2D barcodes or QR codes in messages for in-store redemption.
• CRM Integration
  Seamlessly sync customer data with platforms like Salesforce or Microsoft Dynamics via bi-directional APIs.
• API Integration
  Highly extensible REST APIs for ingesting data, triggering messages, and exporting campaign results.
• Third Party Integration
  Extensive marketplace for connecting with ecommerce, analytics, and customer service tools.
• Webhooks
  Real-time callbacks that send event data to external systems for immediate synchronization.
• Event Marketing
  Manage communications for specific events, including registrations, reminders, and follow-ups.
• Influencer Marketing
  It helps in building a partnership between influencers and brands that benefits both parties
• Project Management
  With the help of AI, organizations can manage thier projects with utmost efficiency.

Analytics and Reporting

• Predictive Analytics
  Use machine learning to forecast customer intent, churn risk, and optimal engagement opportunities.
• Visitor Tracking
  Monitor real-time website and app interactions using a proprietary JavaScript listener and SDKs.
• Dashboards
  Visual reporting interfaces that track campaign performance, revenue attribution, and audience growth.
• Real-Time & Actionable Insights
  Access live data streams to make immediate adjustments to message content and delivery strategies.
• Live View
  Monitor real-time message events and system activity as they occur across the global platform.
• Web Form Tracking
  Monitor submissions and interactions with website forms via the JavaScript listener.
• PDF Report
  Export campaign performance summaries and audience insights into shareable PDF documents.
• Heatmaps
  Helps marketers spectate their visitor's activity on their page.
• Session Recording
  Records visitor's interaction with the platform (including mouse movement as well)

Alerts & Notifications

• SMS Notification
  Send urgent or transactional alerts to customers via high-priority SMS delivery routes.
• Email Notifications
  Automate transactional and behavioral emails such as order confirmations and shipping updates.
• Real-Time Alerts
  Configure automated notifications based on system performance or specific customer milestones.
• Desktop Notification
  Deliver browser-based push notifications to reach users directly on their desktop screens.
• Push Notifications
  Send targeted alerts and rich media messages to users via iOS and Android mobile applications.
• In-App Notifications
  Deliver messages to users while they are actively engaged within your mobile application.

AI Capabilities

• Predictive Analytics
  Use machine learning to forecast customer intent, churn risk, and optimal engagement opportunities.
• Customer Journey Mapping
  Visualize and build the end-to-end paths customers take across different brand touchpoints.
• Generative AI
  Leverage Cordial Edge AI to generate subject lines, message copy, and optimize content.
• Smart Recommendations
  AI-powered product or content suggestions based on individual user taste and history.
• Subject Line Helper
  AI-assisted tools for writing and testing subject lines to improve email open rates.