Labra Automation Builder

Core Functionalities

• Compliance Management
  Built-in data alignment checking for rigorous cloud marketplace and SOC 1 & SOC 2 security.
• Contact Management
  Tracks stakeholder details and aligns buyer profiles directly within connected environments.
• Templates
  Offers pre-configured mapping recipes to automate routine co-sell and marketplace workflows.
• Automated Workflow Optimization
  Streamlines RevOps by cutting co-sell lifecycle times through autonomous data syncing.
• User Access Management
  Restricts administrative workflows and configurations safely with SSO and OAuth 2.0.
• Visual Editor
  Provides an intuitive, drag-and-drop builder canvas to configure recipes visually without code.
• Custom Workflows
  Creates customized step recipes triggered by specified marketplace or co-sell actions.
• Customer Journey Mapping
  Tracks the absolute complete lifecycle of cloud transactions from referral to disbursal.
• A/B Testing
  Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
• Behavioral Targeting
  Delivers messages and advertisements based on the users' activity.
• Behaviour Management
  A marketing technique that targets consumers with personalized content based on their past activity.
• Cart Recovery Automation
  A tactic that sends automated messages to users who abandon their online shopping carts.
• Content Marketing Automation
  Automate content creation, scheduling, and distribution to engage audiences across channels.
• Dynamic Content
  Produces personalized campaigns as per users' interests, behavior, and preferences.
• Landing Page / Web Forms
  Helps the user create attractive landing pages which further helps them attract new customers.
• Loyalty Management
  Allows the users to strategize design patterns, manage, and analyze loyalty programs.
• Progressive Profiling
  It collects the information from the user over time to create efficient consumer profiles.
• SMS Marketing
  Facilitates the users with a strategy that uses text messages to engage customers and generate sales.
• Social Media Automation
  Process via which content gets scheduled on social media in an automated manner.
• Through Channel Marketing Automation (TCMA)
  Helps companies with automated marketing activities across various channels.

Campaign Management

• Channel Management
  Automates Channel Partner Private Offers (CPPOs) to scale partner-led marketplace deals smoothly.
• Omnichannel
  Schedules background activities and task prompts to follow up on cloud pipeline opportunities.
• Performance Analytics
  Evaluates your overall Cloud GTM revenue outcome metrics and search ranking trends.
• Multichannel
  Operates workflows simultaneously across AWS, Microsoft Azure, and Google Cloud networks.
• Channel Optimization
  Elevates partner incentives and automates data synchronization across co-sell channels.
• Data Driven Optimization
  Utilizes search ranking trends and buyer intent charts to refine marketplace strategies.
• Campaign Optimization
  Improve conversion rates, enhance user engagement and increase ROI.
• Conversion Rate Optimization (CRO)
  Boost conversions by automating A/B testing, user behavior analysis, and performance improvements.
• Advertising Management
  Process that involves planning and executing campaigns to promote a product or service
• Landing Page Optimization
  It assists the users with improving the design and layout of web pages and increases conversions.

Lead Management

• Lead Scoring
  Ranks prospective buyer accounts based on intent markers and cloud marketplace trends.
• List Management
  Manages targeted databases of cloud co-sell contacts and active account targets.
• Lead Generation
  Captures co-sell referrals from cloud providers and syncs them automatically into CRMs.
• Lead Nurturing
  Schedules background activities and task prompts to follow up on cloud pipeline opportunities.
• Lead Qualification
  Surfaces highly qualified pipeline opportunities through AI propensity-to-buy scores.
• Leads Conversion
  Minimizes drop-offs and manual delay bottlenecks to accelerate closing speeds.
• Segmentation
  Categorizes active enterprise accounts into distinct cloud co-investment target files.

Email Marketing

• Auto - Responders
  Fires automated responses or multi-system updates immediately when cloud GTM events occur.
• Behavioral Targeting
  Delivers messages and advertisements based on the users' activity.
• Cart Recovery Automation
  A tactic that sends automated messages to users who abandon their online shopping carts.
• Drip Campaigns
  Sends personalized promotional emails at predetermined intervals, as per the user's demographic
• Email Optimization
  Segments your email in an optimal manner

WhatsApp Marketing

• Auto - Responders
  Fires automated responses or multi-system updates immediately when cloud GTM events occur.
• Segmentation
  Categorizes active enterprise accounts into distinct cloud co-investment target files.
• Behavioral Targeting
  Delivers messages and advertisements based on the users' activity.
• Cart Recovery Automation
  A tactic that sends automated messages to users who abandon their online shopping carts.
• Drip Campaigns
  Sends personalized promotional emails at predetermined intervals, as per the user's demographic
• Bulk Messaging
  Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go.

Integrations Supported

• CRM Integration
  Syncs marketplace events and customer states natively inside Salesforce and HubSpot.
• API Integration
  Provides robust, api-driven pathways to securely link with over 1,000 corporate software tools.
• Third Party Integration
  Connects cloud marketplace triggers with over 1,000 platforms like QuickBooks or Slack.
• Webhooks
  Evaluates incoming external events recognized through target custom API endpoint structures.
• Barcode Integration
  Deliver clients prewritten messages depending on specified triggers.
• Event Marketing
  Method via which particular behaviours or occurrences cause an automated reaction
• Influencer Marketing
  It helps in building a partnership between influencers and brands that benefits both parties
• Project Management
  With the help of AI, organizations can manage thier projects with utmost efficiency.

Analytics and Reporting

• Predictive Analytics
  Employs AI-driven data intelligence to identify buyer intent signals and Propensity to Buy.
• Dashboards
  Offers a dedicated visual console tracking running integration recipes and completed jobs.
• Real-Time & Actionable Insights
  Delivers immediate pipeline metrics and real-time cross-cloud revenue summaries.
• Live View
  Interactive visual Dependency Graph illustrating real-time connections across recipes.
• PDF Report
  Renders structural revenue, contract, and metering logs into analytical report formats.
• Heatmaps
  Helps marketers spectate their visitor's activity on their page.
• Session Recording
  Records visitor's interaction with the platform (including mouse movement as well)
• Visitor Tracking
  Users can analyze and track customer's activity over the platform.
• Web Form Tracking
  Allows the user to track the activities of the users once they submit the form.

Alerts & Notifications

• SMS Notification
  Triggers third-party text message pings to alerts staff when deals close or mutate.
• Email Notifications
  Generates alerts automatically when contracts near expiration or private offers change.
• Real-Time Alerts
  Dispatches instant alerts before funding opportunities lapse or errors occur in execution.
• Desktop Notification
  Delivers system status and exception alerts directly onto active client workstation screens.
• In-App Notifications
  Displays real-time task alerts and execution tracking updates directly inside the system portal.
• Push Notifications
  A powerful tool that helps in converting clients to prominent customers

AI Capabilities

• Predictive Analytics
  Employs AI-driven data intelligence to identify buyer intent signals and Propensity to Buy.
• Customer Journey Mapping
  Tracks the absolute complete lifecycle of cloud transactions from referral to disbursal.
• Generative AI
  Features purpose-built AI agents capable of answering conversational data queries instantly.
• Smart Recommendations
  Automatically flags high-value accounts that qualify for specific cloud partner funding.
• Subject Line Helper
  Assists the users with engaging email subjet lines