Compare Oracle Eloqua VS Marketing Star

Pros & Cons

Pros

Enterprise grade marketing automation tool. Ability to orchestrate multi-channel...Read more - Ajit Belani Jun 16, 2023

Not Available

Currently no pros are available. Please check back later

Cons

Integration with social media channels like facebook, linked in, etc. is limited...Read more - Ajit Belani Jun 16, 2023

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Currently no cons are available. Please check back later

Reviews

Verified customer reviews

Robust enterprise grade marketing automation platform but there is room for improvement

Ajit Belani Jun 16, 2023

See all Oracle Eloqua reviews

Rating

Asar Ali Feb 22, 2024

Rating

anita sharma Feb 22, 2024

Best Use for

Business Size:

Individual
2-50 Employees
51-250 Employees
250-500 Employees
500-1000 Employees
More than 1000+ Employees

Individual
2-50 Employees
51-250 Employees
250-500 Employees
500-1000 Employees
More than 1000+ Employees

Business Type:

Small Business
Startups
Medium Business
Enterprise
SMBs
SMEs
MSMBs
MSMEs
Freelancers
Individual

Small Business
Startups
Medium Business
Enterprise
SMBs
SMEs
MSMBs
MSMEs
Freelancers
Individual

Industries:

All Industries

All Industries

Features

Core Functionalities

A/B Testing
Automated Workflow Optimization
Behavioral Targeting
Behaviour Management
Cart Recovery Automation
Compliance Management
Contact Management
Content Marketing Automation
Custom Workflows
Customer Journey Mapping
Dynamic Content
Landing Page / Web Forms
Loyalty Management
Progressive Profiling
SMS Marketing
Social Media Automation
Templates
Through Channel Marketing Automation (TCMA)
User Access Management
Visual Editor

A/B Testing
Automated Workflow Optimization
Behavioral Targeting
Behaviour Management
Cart Recovery Automation
Compliance Management
Contact Management
Content Marketing Automation
Custom Workflows
Customer Journey Mapping
Dynamic Content
Landing Page / Web Forms
Loyalty Management
Progressive Profiling
SMS Marketing
Social Media Automation
Templates
Through Channel Marketing Automation (TCMA)
User Access Management
Visual Editor

Campaign Management

Campaign Optimization
Channel Management
Channel Optimization
Conversion Rate Optimization (CRO)
Advertising Management
Data Driven Optimization
Landing Page Optimization
Omnichannel
Multichannel
Performance Analytics

Campaign Optimization
Channel Management
Channel Optimization
Conversion Rate Optimization (CRO)
Advertising Management
Data Driven Optimization
Landing Page Optimization
Omnichannel
Multichannel
Performance Analytics

Lead Management

Lead Generation
Lead Nurturing
Lead Qualification
Lead Scoring
Leads Conversion
List Management
Segmentation

Lead Generation
Lead Nurturing
Lead Qualification
Lead Scoring
Leads Conversion
List Management
Segmentation

Email Marketing

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Email Optimization

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Email Optimization

WhatsApp Marketing

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Segmentation
Bulk Messaging

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Segmentation
Bulk Messaging

Integrations Supported

API Integration
Barcode Integration
CRM Integration
Event Marketing
Influencer Marketing
Project Management
Third Party Integration
Webhooks

API Integration
Barcode Integration
CRM Integration
Event Marketing
Influencer Marketing
Project Management
Third Party Integration
Webhooks

Analytics and Reporting

Heatmaps
Real-Time & Actionable Insights
Live View
PDF Report
Predictive Analytics
Session Recording
Visitor Tracking
Web Form Tracking
Dashboards

Heatmaps
Real-Time & Actionable Insights
Live View
PDF Report
Predictive Analytics
Session Recording
Visitor Tracking
Web Form Tracking
Dashboards

Alerts & Notifications

Desktop Notification
Email Notifications
In-App Notifications
Push Notifications
Real-Time Alerts
SMS Notification

Desktop Notification
Email Notifications
In-App Notifications
Push Notifications
Real-Time Alerts
SMS Notification

AI Capabilities

Generative AI
Customer Journey Mapping
Predictive Analytics
Smart Recommendations
Subject Line Helper

Generative AI
Customer Journey Mapping
Predictive Analytics
Smart Recommendations
Subject Line Helper

Gallery

All Videos & Images

See all (4)

See all (3)

Specifications

Deployment

Web based
On Premises

Web based
On Premises

Device Supported

Desktop
Mobile
iPad
Tablet

Desktop
Mobile
iPad
Tablet

Supported Platforms

Windows
Mac OS
Android
iOS
Linux
Ubuntu

Windows
Mac OS
Android
iOS
Linux
Ubuntu

Languages support

English

English

Compliance Regulations:

COPPA
HIPAA
CCPA
CPRA
ECPA

COPPA
HIPAA
CCPA
CPRA
ECPA

Alternatives

Top Alternative Products

Zepic

Cronberry

ActiveCampaign

Freshmarketer

See all Oracle Eloqua alternatives

Zepic

Cronberry

ActiveCampaign

Freshmarketer

See all Marketing Star alternatives

Oracle Eloqua vs Marketing Star Comparison FAQs

Software questions,
answered

While Oracle Eloqua offers customized features, Marketing Star has diverse modules. Select between Oracle Eloqua or Marketing Star as per your business needs.

Both these products offer similar features but with a different approach. While Oracle Eloqua emphasizes on user experiences, Marketing Star focuses on functionalities.

It all depends on the functionalities that you prefer. While Oracle Eloqua offers add-ons along with essential features, Marketing Star emphasizes on customization.

No, the difference between Oracle Eloqua and Marketing Star lies in terms of features and functionalities. While Oracle Eloqua can be customized as per the user’s needs, Marketing Star addresses the diverse audience.

It depends upon your business requirement. Both Oracle Eloqua and Marketing Star provides standard features to cater diverse industry needs.

The difference lies in terms of the user interface and functionalities. While Oracle Eloqua is customizable, Oracle Eloqua offers comprehensive modules.

A Quick Comparison Between Oracle Eloqua vs Marketing Star

Choosing any software for your organisation is a crucial decision. As a decision maker, you must ensure that the software you choose addresses the pain points of your teams and reaps maximum benefit for you.

Comparison of Oracle Eloqua vs Marketing Star In terms of Features
Comparison Between Oracle Eloqua and Marketing Star In terms of Deployment Type
Oracle Eloqua or Marketing Star: Which Is Ideal for Your Industry
Which Is Better? - Oracle Eloqua or Marketing Star

Comparison of Oracle Eloqua vs Marketing Star In terms of Features

Oracle Eloqua includes features like Progressive Profiling, Bulk Messaging, Visitor Tracking and Real-Time Alerts. Marketing Star is known for functionalities like Contact Management, Subject Line Helper, Compliance Management and Templates. When you compare Oracle Eloqua vs Marketing Star, look for scalability, customization, ease of use, customer support and other key factors. The one which suits your business needs is the best.

Comparison Between Oracle Eloqua and Marketing Star In terms of Deployment Type

While Oracle Eloqua supports Web Based deployment; Marketing Star is suitable for Web Based deployment. While selecting between Oracle Eloqua and Marketing Star, figure out which one of the two is compatible with your devices. This will help in reducing the hassle after implementation.

Oracle Eloqua or Marketing Star: Which Is Ideal for Your Industry

Oracle Eloqua is ideal for industries like All Industries. For All Industries, Marketing Star is a better choice. If you are confused between Oracle Eloqua or Marketing Star, you can also check if the software has customizable modules for your industry. Industry-specific functionalities will ensure higher efficiency and ROI. However, do check for the hidden price, is any.

Which Is Better? - Oracle Eloqua or Marketing Star

Oracle Eloqua and Marketing Star can be used for different purposes and are well-suited for teams with specific needs. If you are looking for a platform that is easy to use, has low barriers to entry, and offers a lot of customization, flexibility, and integration options, then you must compare their specifications in detail at the time of demo. Compare Oracle Eloqua and Marketing Star during demo to decide which one is best for your business.

Author: Varun Kalra

Oracle Eloqua VS Marketing Star

We provide the best software solution for your business needs

Oracle Eloqua vs Marketing Star Comparison FAQs

Is Oracle Eloqua better than Marketing Star?

Are Oracle Eloqua and Marketing Star same?

Which is better Oracle Eloqua or Marketing Star?

Is Oracle Eloqua the same as Marketing Star?

Can Oracle Eloqua replace Marketing Star?

What is the difference between Oracle Eloqua and Marketing Star?

A Quick Comparison Between Oracle Eloqua vs Marketing Star

Comparison of Oracle Eloqua vs Marketing Star In terms of Features

Comparison Between Oracle Eloqua and Marketing Star In terms of Deployment Type

Oracle Eloqua or Marketing Star: Which Is Ideal for Your Industry

Which Is Better? - Oracle Eloqua or Marketing Star

Oracle Eloqua VS Marketing Star

We provide the best software solution for your business needs

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Oracle Eloqua vs Marketing Star Comparison FAQs

Is Oracle Eloqua better than Marketing Star?

Are Oracle Eloqua and Marketing Star same?

Which is better Oracle Eloqua or Marketing Star?

Is Oracle Eloqua the same as Marketing Star?

Can Oracle Eloqua replace Marketing Star?

What is the difference between Oracle Eloqua and Marketing Star?

A Quick Comparison Between Oracle Eloqua vs Marketing Star

Comparison of Oracle Eloqua vs Marketing Star In terms of Features

Comparison Between Oracle Eloqua and Marketing Star In terms of Deployment Type

Oracle Eloqua or Marketing Star: Which Is Ideal for Your Industry

Which Is Better? - Oracle Eloqua or Marketing Star

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