Omnisend Alternatives & Competitors

Overview of Omnisend Alternatives

Omnisend, is an advanced marketing automation software specially designed to simplify the tedious workload of their customers. Over the course of time, Omnisend has built its reputation, helping the audience with its power tools.

But there are certain aspects where Omnisend isn’t able to stand up to the customer’s expectations, leading them to find similar apps like Omnisend. In this alternative, we’ll go through some of the best competitors for Omnisend.

Why are businesses looking for Omnisend Alternatives?

There are several reasons businesses are looking for Omnisend Alternatives, let's examine them one by one:

• eCommerce centric: The majority of the features of Omnisend are e-commerce centric. Due to which companies of other sectors face a lot of issues while using Omnisend.
• Poor customer service: One of the major discomforts that the users face is poor customer support. There are hundreds of reviews and articles that state basic support functionalities like FAQs, live chat, reports, and customer feedback are not up to the mark. Leading the user to sway away from Omnisend.
• Deal Breaker for small business: Omnisend has a complex pricing system and is a bit expensive for start-ups and small businesses. The Standard pack that accommodates up to 500 people costs ?1340.40/month (approx.), which acts as a hinderance for small businesses.
• Difficult Onboarding: The onboarding and the training process of Omnisend are a bit hectic. Due to which many potential users are diverting towards the alternatives to Omnisend.

Must-Have Features in Any Software Similar to Omnisend Alternatives

Users must pay close attention to the features mentioned below while picking an alternative:

• Segmentation and Personalization: Omnisend alternatives must possess more accurate customer targeting and a deep analysis of the campaign’s performance.
• Monitoring delivery rate: It is important that the software should be able to monitor the visitors' activity and calculate their movement. It helps the user to identify which sections are working fine and which need improvement.
• A/B testing: Testing the version of a page and then deciding the ideal software, is an important aspect. Software similar to Omnisend must carry this functionality.
• Better Optimization: Omnisend alternatives should provide optimization functionalities like Campaign Optimization, Email Optimization, Website optimization, Conversion Rate Optimization (CRO), etc. This would help automate the repetitive tasks and make the workflow a bit smoother.
• Advance Reporting and Analytics: Strong analytics enables marketers to monitor email campaigns, calculate ROI, and present data that’s visually appealing. Therefore, ensure that the alternative that you are considering must have this feature.

Comparison of Omnisend Competitors

Here is a quick comparison of the best Omnisend competitors based on different features like email automation, free plan, no of seats, pricing, and more.

What are the Ideal Alternatives to Omnisend for Mac, Linux, and Windows?

• Ideal Alternative to Omnisend for Mac: Drip, Brevo, HubSpot Marketing Hub, etc.
• Ideal Alternative to Omnisend for Windows: HubSpot Marketing Hub, Drip, Klaviyo, etc.
• Ideal Alternative to Omnisend for Linux: Customer.io, Brevo, etc.

What to consider while looking for Omnisend Alternatives?

When choosing an Omnisend alternative, you must pay attention to the points given below:

• Large Database Support: While choosing software, make sure to pick the one that has large database support. In that way, a user can easily retrieve their old data.
• Campaign Management: Pick a software that provides Campaign management. It allows the user to keep track of all the stages, starting from the planning stage to the launch of the product.
• Cross-sector performance: Omnisend’s biggest drawback is the inability to perform efficiently in any other industry other than e-commerce. So, make sure you choose software that can perform efficiently regardless of the sectors where it’s being used.
• Efficient Customer Service: Choose software that has good customer support, as it is one of the biggest reasons why people are swaying away from Omnisend and opting for its alternatives.

What types of Businesses are looking for Omnisend Alternatives?

Industries like small businesses, banking firms, real estate, educational institutes, etc. are the ones that search for alternatives to Omnisend at high frequency. Let's examine these points in depth:

• Small businesses: They have a limited revenue bracket, as they cannot be a spendthrift. Small businesses are the topmost users who look for software similar to Omnisend.
• Banks: Banks actively look for alternatives to Omnisend, as they need assistance with calculating the ROI, managing leads, and building customer journeys.
• Healthcare centers: Omnisend alternatives are opted by health centers in segregating their data and efficiently managing their database.
• Real estate: The real estate industry actively looks for Omnisend alternatives, as they require both marketing automation and CRM functionality within a single software.
• Educational institutes: They search for an alternative as they require targeted content publication, automated email marketing, and study materials that are distributed based on the student's meritorious status.

Techjockey’s Conclusion

Omnisend is one of the booming marketing automation software in the present scenario. But there are several functionalities that can’t be fulfilled by Omnisend itself. Luckily, there are several alternatives available in the market that help us at the time of need.

Corner cases like poor support functionality, high pricing, low contact availability, etc. are successfully fulfilled by its competitors like HubSpot Marketing Hub, Drip, Customer.io, Brevo, and Klaviyo.