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  4. Dotdigital VS Zoho Marketing Automation

Dotdigital VS Zoho Marketing Automation

Let’s have a side-by-side comparison of Dotdigital vs Zoho Marketing Automation to find out which one is better. This software comparison between Dotdigital and Zoho Marketing Automation is based on genuine user reviews. Compare software prices, features, support, ease of use, and user reviews to make the best choice between these, and decide whether Dotdigital or Zoho Marketing Automation fits your business.

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Dotdigital
Dotdigital

4.9

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Zoho Marketing Automation
Zoho Marketing Automation

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Dotdigital
Dotdigital

4.9

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Zoho Marketing Automation
Zoho Marketing Automation

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  • Pricing

  • Ratings

  • Reviews

  • Features

  • Gallery

  • Specifications

  • Buyer’s Guide

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  • img 5 Ratings & 5 Reviews
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Pricing

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Price Plans

Price on Request

Get customise plan according to your business requirement

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₹ 1140

Standard

₹ 1740

Professional

₹ 3540

Enterprise

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  • Lifetime Plan
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Offers

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Available offers & discounts

img Save upto 28%, Get GST Invoice on your business purchase

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Ratings

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Overall ratings

4.9

5 Ratings & 5 Reviews

92% Likelihood to Recommend

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Reviews

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Reviews with Video

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Dotdigital Review: My Honest User Experience with the SaaS Marketing Platform
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Dotdigital for Email Marketing Honest Review - Watch Before Using
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Dotdigital Customer Success: Lyre
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Dotdigital for Email Marketing Honest Review | My Usage Experience
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Dotdigital Customer success: TRAPO

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Best Use for

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Business Size:

  • img Individual
  • img 2-50 Employees
  • img 51-250 Employees
  • img 250-500 Employees
  • img 500​-​1000 Employees
  • img More than 1000+ Employees
  • img Individual
  • img 2-50 Employees
  • img 51-250 Employees
  • img 250-500 Employees
  • img 500​-​1000 Employees
  • img More than 1000+ Employees

Business Type:

  • img Small Business
  • img Startups
  • img Medium Business
  • img Enterprise
  • img SMBs
  • img SMEs
  • img MSMBs
  • img MSMEs
  • img Freelancers
  • img Individual
  • img Small Business
  • img Startups
  • img Medium Business
  • img Enterprise
  • img SMBs
  • img SMEs
  • img MSMBs
  • img MSMEs
  • img Freelancers
  • img Individual

Industries:

  • imgAll Industries
  • imgAll Industries

We provide the best software solution for your business needs

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Features

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Core Functionalities

  • img A/B Testing
  • img Automated Workflow Optimization
  • img Behavioral Targeting
  • img Behaviour Management
  • img Cart Recovery Automation
  • img Compliance Management
  • img Contact Management
  • img Content Marketing Automation
  • img Custom Workflows
  • img Customer Journey Mapping
  • img Dynamic Content
  • img Landing Page / Web Forms
  • img Loyalty Management
  • img Progressive Profiling
  • img SMS Marketing
  • img Social Media Automation
  • img Templates
  • img Through Channel Marketing Automation (TCMA)
  • img User Access Management
  • img Visual Editor
  • img A/B Testing
  • img Automated Workflow Optimization
  • img Behavioral Targeting
  • img Behaviour Management
  • img Cart Recovery Automation
  • img Compliance Management
  • img Contact Management
  • img Content Marketing Automation
  • img Custom Workflows
  • img Customer Journey Mapping
  • img Dynamic Content
  • img Landing Page / Web Forms
  • img Loyalty Management
  • img Progressive Profiling
  • img SMS Marketing
  • img Social Media Automation
  • img Templates
  • img Through Channel Marketing Automation (TCMA)
  • img User Access Management
  • img Visual Editor

Campaign Management

  • img Campaign Optimization
  • img Channel Management
  • img Channel Optimization
  • img Conversion Rate Optimization (CRO)
  • img Advertising Management
  • img Data Driven Optimization
  • img Landing Page Optimization
  • img Omnichannel
  • img Multichannel
  • img Performance Analytics
  • img Campaign Optimization
  • img Channel Management
  • img Channel Optimization
  • img Conversion Rate Optimization (CRO)
  • img Advertising Management
  • img Data Driven Optimization
  • img Landing Page Optimization
  • img Omnichannel
  • img Multichannel
  • img Performance Analytics

Lead Management

  • img Lead Generation
  • img Lead Nurturing
  • img Lead Qualification
  • img Lead Scoring
  • img Leads Conversion
  • img List Management
  • img Segmentation
  • img Lead Generation
  • img Lead Nurturing
  • img Lead Qualification
  • img Lead Scoring
  • img Leads Conversion
  • img List Management
  • img Segmentation

Email Marketing

  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Email Optimization
  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Email Optimization

WhatsApp Marketing

  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Segmentation
  • img Bulk Messaging
  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Segmentation
  • img Bulk Messaging

Integrations Supported

  • img API Integration
  • img Barcode Integration
  • img CRM Integration
  • img Event Marketing
  • img Influencer Marketing
  • img Project Management
  • img Third Party Integration
  • img Webhooks
  • img API Integration
  • img Barcode Integration
  • img CRM Integration
  • img Event Marketing
  • img Influencer Marketing
  • img Project Management
  • img Third Party Integration
  • img Webhooks

Analytics and Reporting

  • img Heatmaps
  • img Real-Time & Actionable Insights
  • img Live View
  • img PDF Report
  • img Predictive Analytics
  • img Session Recording
  • img Visitor Tracking
  • img Web Form Tracking
  • img Dashboards
  • img Heatmaps
  • img Real-Time & Actionable Insights
  • img Live View
  • img PDF Report
  • img Predictive Analytics
  • img Session Recording
  • img Visitor Tracking
  • img Web Form Tracking
  • img Dashboards

Alerts & Notifications

  • img Desktop Notification
  • img Email Notifications
  • img In-App Notifications
  • img Push Notifications
  • img Real-Time Alerts
  • img SMS Notification
  • img Desktop Notification
  • img Email Notifications
  • img In-App Notifications
  • img Push Notifications
  • img Real-Time Alerts
  • img SMS Notification

AI Capabilities

  • img Generative AI
  • img Customer Journey Mapping
  • img Predictive Analytics
  • img Smart Recommendations
  • img Subject Line Helper
  • img Generative AI
  • img Customer Journey Mapping
  • img Predictive Analytics
  • img Smart Recommendations
  • img Subject Line Helper

Specifications

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Deployment

  • img Web based
  • img On Premises
  • img Web based
  • img On Premises

Device Supported

  • img Desktop
  • img Mobile
  • img iPad
  • img Tablet
  • img Desktop
  • img Mobile
  • img iPad
  • img Tablet

Supported Platforms

  • img Windows
  • img Mac OS
  • img Android
  • img iOS
  • img Linux
  • img Ubuntu
  • img Windows
  • img Mac OS
  • img Android
  • img iOS
  • img Linux
  • img Ubuntu

Languages support

  • imgEnglish
  • imgEnglish

Compliance Regulations:

  • img COPPA
  • img HIPAA
  • img CCPA
  • img CPRA
  • img ECPA
  • img COPPA
  • img HIPAA
  • img CCPA
  • img CPRA
  • img ECPA

Alternatives

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Top Alternative Products

Cronberry

Cronberry

ActiveCampaign

ActiveCampaign

Freshmarketer

Freshmarketer

Adobe Marketo Engage

Adobe Marketo Engage

See all Dotdigital alternatives img
Cronberry

Cronberry

ActiveCampaign

ActiveCampaign

Freshmarketer

Freshmarketer

Adobe Marketo Engage

Adobe Marketo Engage

See all Zoho Marketing Automation alternatives img

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Dotdigital vs Zoho Marketing Automation Comparison FAQs

Software questions,
answered

While Dotdigital offers customized features, Zoho Marketing Automation has diverse modules. Select between Dotdigital or Zoho Marketing Automation as per your business needs.

Both these products offer similar features but with a different approach. While Dotdigital emphasizes on user experiences, Zoho Marketing Automation focuses on functionalities.

It all depends on the functionalities that you prefer. While Dotdigital offers add-ons along with essential features, Zoho Marketing Automation emphasizes on customization.

No, the difference between Dotdigital and Zoho Marketing Automation lies in terms of features and functionalities. While Dotdigital can be customized as per the user’s needs, Zoho Marketing Automation addresses the diverse audience.

It depends upon your business requirement. Both Dotdigital and Zoho Marketing Automation provides standard features to cater diverse industry needs.

The difference lies in terms of the user interface and functionalities. While Dotdigital is customizable, Dotdigital offers comprehensive modules.

A Quick Comparison Between Dotdigital vs Zoho Marketing Automation

Choosing any software for your organisation is a crucial decision. As a decision maker, you must ensure that the software you choose addresses the pain points of your teams and reaps maximum benefit for you.

  • Comparison of Dotdigital vs Zoho Marketing Automation In terms of Features
  • Comparison Between Dotdigital and Zoho Marketing Automation In terms of Deployment Type
  • Dotdigital or Zoho Marketing Automation: Which Is Ideal for Your Industry
  • Which Is Better? - Dotdigital or Zoho Marketing Automation

Comparison of Dotdigital vs Zoho Marketing Automation In terms of Features

Dotdigital includes features like Subject Line Helper, Bulk Messaging, Channel Management and Behaviour Management. Zoho Marketing Automation is known for functionalities like Through Channel Marketing Automation (TCMA), Multivariate Testing, Visual Editor and Real-Time Alerts. When you compare Dotdigital vs Zoho Marketing Automation, look for scalability, customization, ease of use, customer support and other key factors. The one which suits your business needs is the best.

Comparison Between Dotdigital and Zoho Marketing Automation In terms of Deployment Type

While Dotdigital supports Web Based deployment; Zoho Marketing Automation is suitable for Web Based deployment. While selecting between Dotdigital and Zoho Marketing Automation, figure out which one of the two is compatible with your devices. This will help in reducing the hassle after implementation.

Dotdigital or Zoho Marketing Automation: Which Is Ideal for Your Industry

Dotdigital is ideal for industries like All Industries. For All Industries, Zoho Marketing Automation is a better choice. If you are confused between Dotdigital or Zoho Marketing Automation, you can also check if the software has customizable modules for your industry. Industry-specific functionalities will ensure higher efficiency and ROI. However, do check for the hidden price, is any.

Which Is Better? - Dotdigital or Zoho Marketing Automation

Dotdigital and Zoho Marketing Automation can be used for different purposes and are well-suited for teams with specific needs. If you are looking for a platform that is easy to use, has low barriers to entry, and offers a lot of customization, flexibility, and integration options, then you must compare their specifications in detail at the time of demo. Compare Dotdigital and Zoho Marketing Automation during demo to decide which one is best for your business.

Author: Varun Kalra

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