Zoho Marketing Automation VS Adobe Marketo Engage

Let’s have a side-by-side comparison of Zoho Marketing Automation vs Adobe Marketo Engage to find out which one is better. This software comparison between Zoho Marketing Automation and Adobe Marketo Engage is based on genuine user reviews. Compare software prices, features, support, ease of use, and user reviews to make the best choice between these, and decide whether Zoho Marketing Automation or Adobe Marketo Engage fits your business.

Comparison

Pricing

Price Plans

₹ 1140

Standard

₹ 1740

Professional

₹ 3540

Enterprise

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Price on Request

Get customise plan according to your business requirement

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Lifetime Plan

Free Trial

Ratings

Overall ratings

Not Available

Currently no ratings are available. Please check back later

3.8

10 Ratings & 10 Reviews

Features 3.9

Value for Money 3.8

Ease of Use 4

Customer Support 3.8

Likelihood to Recommend

See all Adobe Marketo Engage reviews

Pros & Cons

Pros

Not Available

Currently no pros are available. Please check back later

Marketo Engage has been an irreplaceable tool for our marketing operations. It�...Read more - Harsha rajpal Aug 11, 2024

Adobe Marketo Engage has been a powerful asset for our marketing team. The abili...Read more - agriya leena Aug 06, 2024

Cons

Not Available

Currently no cons are available. Please check back later

The cost can be a bit of a hurdle, especially for smaller businesses. It’s def...Read more - Harsha rajpal Aug 11, 2024

The platform is a bit difficult to understand when it first starts. It took me a...Read more - agriya leena Aug 06, 2024

Reviews

Verified customer reviews

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Proven to be a Perfect for Scaling Marketing Operations

Harsha rajpal Aug 11, 2024

A Comprehensive Marketing Tool That Grows with You

agriya leena Aug 06, 2024

See all Adobe Marketo Engage reviews

Best Use for

Business Size:

Individual
2-50 Employees
51-250 Employees
250-500 Employees
500-1000 Employees
More than 1000+ Employees

Individual
2-50 Employees
51-250 Employees
250-500 Employees
500-1000 Employees
More than 1000+ Employees

Business Type:

Small Business
Startups
Medium Business
Enterprise
SMBs
SMEs
MSMBs
MSMEs
Freelancers
Individual

Small Business
Startups
Medium Business
Enterprise
SMBs
SMEs
MSMBs
MSMEs
Freelancers
Individual

Industries:

All Industries

All Industries

Features

Core Functionalities

A/B Testing
Automated Workflow Optimization
Behavioral Targeting
Behaviour Management
Cart Recovery Automation
Compliance Management
Contact Management
Content Marketing Automation
Custom Workflows
Customer Journey Mapping
Dynamic Content
Landing Page / Web Forms
Loyalty Management
Progressive Profiling
SMS Marketing
Social Media Automation
Templates
Through Channel Marketing Automation (TCMA)
User Access Management
Visual Editor

A/B Testing
Automated Workflow Optimization
Behavioral Targeting
Behaviour Management
Cart Recovery Automation
Compliance Management
Contact Management
Content Marketing Automation
Custom Workflows
Customer Journey Mapping
Dynamic Content
Landing Page / Web Forms
Loyalty Management
Progressive Profiling
SMS Marketing
Social Media Automation
Templates
Through Channel Marketing Automation (TCMA)
User Access Management
Visual Editor

Campaign Management

Campaign Optimization
Channel Management
Channel Optimization
Conversion Rate Optimization (CRO)
Advertising Management
Data Driven Optimization
Landing Page Optimization
Omnichannel
Multichannel
Performance Analytics

Campaign Optimization
Channel Management
Channel Optimization
Conversion Rate Optimization (CRO)
Advertising Management
Data Driven Optimization
Landing Page Optimization
Omnichannel
Multichannel
Performance Analytics

Lead Management

Lead Generation
Lead Nurturing
Lead Qualification
Lead Scoring
Leads Conversion
List Management
Segmentation

Lead Generation
Lead Nurturing
Lead Qualification
Lead Scoring
Leads Conversion
List Management
Segmentation

Email Marketing

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Email Optimization

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Email Optimization

WhatsApp Marketing

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Segmentation
Bulk Messaging

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Segmentation
Bulk Messaging

Integrations Supported

API Integration
Barcode Integration
CRM Integration
Event Marketing
Influencer Marketing
Project Management
Third Party Integration
Webhooks

API Integration
Barcode Integration
CRM Integration
Event Marketing
Influencer Marketing
Project Management
Third Party Integration
Webhooks

Analytics and Reporting

Heatmaps
Real-Time & Actionable Insights
Live View
PDF Report
Predictive Analytics
Session Recording
Visitor Tracking
Web Form Tracking
Dashboards

Heatmaps
Real-Time & Actionable Insights
Live View
PDF Report
Predictive Analytics
Session Recording
Visitor Tracking
Web Form Tracking
Dashboards

Alerts & Notifications

Desktop Notification
Email Notifications
In-App Notifications
Push Notifications
Real-Time Alerts
SMS Notification

Desktop Notification
Email Notifications
In-App Notifications
Push Notifications
Real-Time Alerts
SMS Notification

AI Capabilities

Generative AI
Customer Journey Mapping
Predictive Analytics
Smart Recommendations
Subject Line Helper

Generative AI
Customer Journey Mapping
Predictive Analytics
Smart Recommendations
Subject Line Helper

Gallery

All Videos & Images

See all (3)

See all (4)

Specifications

Deployment

Web based
On Premises

Web based
On Premises

Device Supported

Desktop
Mobile
iPad
Tablet

Desktop
Mobile
iPad
Tablet

Supported Platforms

Windows
Mac OS
Android
iOS
Linux
Ubuntu

Windows
Mac OS
Android
iOS
Linux
Ubuntu

Languages support

English

English

Compliance Regulations:

COPPA
HIPAA
CCPA
CPRA
ECPA

COPPA
HIPAA
CCPA
CPRA
ECPA

Question and Answers

Product related question and answers

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Alternatives

Top Alternative Products

Cronberry

ActiveCampaign

Freshmarketer

Dotdigital

See all Zoho Marketing Automation alternatives

Adobe Campaign

Cronberry

ActiveCampaign

Freshmarketer

See all Adobe Marketo Engage alternatives

Zoho Marketing Automation vs Adobe Marketo Engage Comparison FAQs

Software questions,
answered

While Zoho Marketing Automation offers customized features, Adobe Marketo Engage has diverse modules. Select between Zoho Marketing Automation or Adobe Marketo Engage as per your business needs.

Both these products offer similar features but with a different approach. While Zoho Marketing Automation emphasizes on user experiences, Adobe Marketo Engage focuses on functionalities.

It all depends on the functionalities that you prefer. While Zoho Marketing Automation offers add-ons along with essential features, Adobe Marketo Engage emphasizes on customization.

No, the difference between Zoho Marketing Automation and Adobe Marketo Engage lies in terms of features and functionalities. While Zoho Marketing Automation can be customized as per the user’s needs, Adobe Marketo Engage addresses the diverse audience.

It depends upon your business requirement. Both Zoho Marketing Automation and Adobe Marketo Engage provides standard features to cater diverse industry needs.

The difference lies in terms of the user interface and functionalities. While Zoho Marketing Automation is customizable, Zoho Marketing Automation offers comprehensive modules.

A Quick Comparison Between Zoho Marketing Automation vs Adobe Marketo Engage

Choosing any software for your organisation is a crucial decision. As a decision maker, you must ensure that the software you choose addresses the pain points of your teams and reaps maximum benefit for you.

Comparison of Zoho Marketing Automation vs Adobe Marketo Engage In terms of Features
Comparison Between Zoho Marketing Automation and Adobe Marketo Engage In terms of Deployment Type
Zoho Marketing Automation or Adobe Marketo Engage: Which Is Ideal for Your Industry
Which Is Better? - Zoho Marketing Automation or Adobe Marketo Engage

Comparison of Zoho Marketing Automation vs Adobe Marketo Engage In terms of Features

Zoho Marketing Automation includes features like Through Channel Marketing Automation (TCMA), Multivariate Testing, Visual Editor and Real-Time Alerts. Adobe Marketo Engage is known for functionalities like Subject Line Helper, In-App Notifications, Multivariate Testing and Visual Editor. When you compare Zoho Marketing Automation vs Adobe Marketo Engage, look for scalability, customization, ease of use, customer support and other key factors. The one which suits your business needs is the best.

Comparison Between Zoho Marketing Automation and Adobe Marketo Engage In terms of Deployment Type

While Zoho Marketing Automation supports Web Based deployment; Adobe Marketo Engage is suitable for Web Based deployment. While selecting between Zoho Marketing Automation and Adobe Marketo Engage, figure out which one of the two is compatible with your devices. This will help in reducing the hassle after implementation.

Zoho Marketing Automation or Adobe Marketo Engage: Which Is Ideal for Your Industry

Zoho Marketing Automation is ideal for industries like All Industries. For All Industries, Adobe Marketo Engage is a better choice. If you are confused between Zoho Marketing Automation or Adobe Marketo Engage, you can also check if the software has customizable modules for your industry. Industry-specific functionalities will ensure higher efficiency and ROI. However, do check for the hidden price, is any.

Which Is Better? - Zoho Marketing Automation or Adobe Marketo Engage

Zoho Marketing Automation and Adobe Marketo Engage can be used for different purposes and are well-suited for teams with specific needs. If you are looking for a platform that is easy to use, has low barriers to entry, and offers a lot of customization, flexibility, and integration options, then you must compare their specifications in detail at the time of demo. Compare Zoho Marketing Automation and Adobe Marketo Engage during demo to decide which one is best for your business.

Author: Varun Kalra

Zoho Marketing Automation VS Adobe Marketo Engage

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Zoho Marketing Automation vs Adobe Marketo Engage Comparison FAQs

Is Zoho Marketing Automation better than Adobe Marketo Engage?

Are Zoho Marketing Automation and Adobe Marketo Engage same?

Which is better Zoho Marketing Automation or Adobe Marketo Engage?

Is Zoho Marketing Automation the same as Adobe Marketo Engage?

Can Zoho Marketing Automation replace Adobe Marketo Engage?

What is the difference between Zoho Marketing Automation and Adobe Marketo Engage?

A Quick Comparison Between Zoho Marketing Automation vs Adobe Marketo Engage

Comparison of Zoho Marketing Automation vs Adobe Marketo Engage In terms of Features

Comparison Between Zoho Marketing Automation and Adobe Marketo Engage In terms of Deployment Type

Zoho Marketing Automation or Adobe Marketo Engage: Which Is Ideal for Your Industry

Which Is Better? - Zoho Marketing Automation or Adobe Marketo Engage

Zoho Marketing Automation VS Adobe Marketo Engage

We provide the best software solution for your business needs

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Zoho Marketing Automation vs Adobe Marketo Engage Comparison FAQs

Is Zoho Marketing Automation better than Adobe Marketo Engage?

Are Zoho Marketing Automation and Adobe Marketo Engage same?

Which is better Zoho Marketing Automation or Adobe Marketo Engage?

Is Zoho Marketing Automation the same as Adobe Marketo Engage?

Can Zoho Marketing Automation replace Adobe Marketo Engage?

What is the difference between Zoho Marketing Automation and Adobe Marketo Engage?

A Quick Comparison Between Zoho Marketing Automation vs Adobe Marketo Engage

Comparison of Zoho Marketing Automation vs Adobe Marketo Engage In terms of Features

Comparison Between Zoho Marketing Automation and Adobe Marketo Engage In terms of Deployment Type

Zoho Marketing Automation or Adobe Marketo Engage: Which Is Ideal for Your Industry

Which Is Better? - Zoho Marketing Automation or Adobe Marketo Engage

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