CleverTap VS WebEngage

Let’s have a detailed comparison of CleverTap vs WebEngage to find out which one is better. Let’s discover some of the essential factors that you must consider and decide whether CleverTap or WebEngage fits your business.

A customer engagement platform has made it easier for organizations to build and optimize their customer journey. CleverTap and WebEngage are reliable customer engagement software that you can leverage to create personalized customer journeys, segment customer base, and create omnichannel marketing campaigns. Both of them have their own set of advantages, therefore, it might be difficult for you to choose the right software for your business.

To help you choose the right customer engagement platform, we have done a detailed comparison of CleverTap vs WebEngage in terms of their features, pricing plans, user segmentation, and so on.

CleverTap vs WebEngage: An Overview

CleverTap and WebEngage are the popular marketing automation platforms that you can use to manage your entire customer lifecycle. From the time the customer visits your website to his/her onboarding, these solutions can be of great help. But there are multiple differences between these two in terms of functionalities. For example, you can create custom user groups in CleverTap which is not available in WebEngage. Similarly, you get more customer journey orchestration options in WebEngage compared to CleverTap.

Let's have a detailed comparison of CleverTap and WebEngage based on the following metrics:

• Omnichannel Engagement
• User Segmentation
• Analytics & Insights
• Campaign Optimization
• Journey Orchestration
• In-App Messaging
• Data Security and Integrity

CleverTap vs WebEngage: Pros and Cons

• Tag-based campaign analyses are supported in WebEngage but not in CleverTap.
• User-level granular insights supported in WebEngage but not in CleverTap
• Message localization is available in CleverTap but not in WebEngage
• WebEngage identifies reasons why users uninstalled app, which is currently not supported in CleverTap
• CleverTap does not offer integration options, which are available in WebEngage.

CleverTap vs WebEngage: Features Comparison

Both CleverTap and WebEngage offer some common functionalities like RFM Segmentation, data trends identification via Pivots and flows, push notifications management, etc. However, these two have some key differences in terms of features as enumerated below:

• Omnichannel Engagement

Both CleverTap and WebEngage supports omnichannel customer engagement to create personalized messages for their customers across different platforms like email, text, WhatsApp, etc. However, some omnichannel engagement functionalities are available in one software and not in the other. For example, you cannot customize push notifications in CleverTap as you can do in WebEngage.

Similarly, you get 12+ engagement channels in CleverTap and only 10+ in WebEngage. Moreover, you can personalize messages based on user behavior only in CleverTap. WebEngage also considers demographic, behavioral, and psychographic data for the same.

• User Segmentation

CleverTap and WebEngage support automated user segmentation to create and optimize messages or email campaigns in real time. For example, CleverTap offers RFM analysis, intent-based segments, and custom lists for customer segments. However, with WebEngage, you cannot create custom user groups.

Similarly, customers segmentation based on psychological factors is supported in CleverTap which you will not find in WebEngage. However, when it comes to customer segmentation, WebEngage offers more options like location data, user information, technology-specific data.

• Analytics & insights

When it comes to measuring the performance of your in-app campaigns, CleverTap offers very limited options as compared to WebEngage such as deliveries, click-through rates, etc.

Whereas WebEngage offers more options such as impressions, close rates, unique CTR, unique Click through revenue, etc., to analyze in app messaging campaigns than CleverTap. Further, if you require granular-level data visibility, then you can choose WebEngage than CleverTap.

• Campaign Optimization

For campaign optimization, both software offers A/B testing to test campaigns variations and select the best. However, you can use it as a built-in tool in WebEngage as compared to CleverTap where it is offered as an add on. Moreover, you can test only 3 campaign variations in A/B testing in CleverTap as compared to multiple variation testing offered by WebEngage.

Further, you can also localize message campaigns for regional users in CleverTap which is currently not supported in WebEngage

• Journey orchestration

In terms of customer journey orchestration, WebEngage offers more options to create campaigns and manage the customer journey than CleverTap. For example, you can create automated journeys for user onboarding, cart abandonment, re-engagement, recurring nudges, etc., in WebEngage. Whereas, in CleverTap, you cannot send recurring nudges to customers to retain them.

When it comes to journey optimization, you can optimize it in real time as per the user actions in WebEngage. Further, with WebEngage, you get a built-in tool to create automated workflow. However, in CleverTap, it is done via integrations.

• Data Upload

Both CleverTap and WebEngage offer an option to upload data but in a different way. For instance, you can consolidate your data in WebEngage directly, whereas you need to use APIs in CleverTap for the same purpose.

• Data security and Integrity

When it comes to data security and integrity, both software uses various security protocols to protect data. With WebEngage, you get data hashing, SSO login, role-based permissions, audit log and data encryption to safeguard data. CleverTap also offers these features but does not support data hashing.

CleverTap vs WebEngage: User Interface

When it comes to the user interface, both CleverTap and WebEngage are equally good. CleverTap displays all features on the top of the screen that can be easily located and used. On the other hand, WebEngage also provides the information on the top of the screen, but for the additional information, you need to go to the inside links. Therefore, users find WebEngage’s user interface a bit complicated to use as compared to CleverTap.

CleverTap vs WebEngage: Customer Support

When it comes to providing customer support, WebEngage is a better software. It offers customer support via a form, email, and phone. Whereas CleverTap customer support is limited to a form only. You need to fill in a form to get connected with the CleverTap’s customer support.

CleverTap vs WebEngage: Integrations and Add ons

In terms of integrations and add ons, WebEngage offers 50+ integrations with third-party service providers for consolidating customers' data and managing campaigns. However, CleverTap does not offer any integrations. It only offers a few add ons for advanced emailing, A/B testing, etc., which is offered by WebEngage as well.

CleverTap vs WebEngage: Support and training

Both CleverTap and WebEngage offer several options to get familiar with software. CleverTap offers guides and webinars to help you get familiar with all the software modules. Whereas WebEngage provides a knowledge base to understand different modules.

CleverTap vs WebEngage: Pricing & Plans

In terms of pricing plans, CleverTap provides three plans, named Essentials, Advanced, and cutting-edge. Its Essentials plan starts from INR 6000/month and also has a free trial of 30 days. Whereas WebEngage also offers a free trial, and its plan starts from INR 199/month. If the software cost is an issue, then WebEngage is a better choice than CleverTap.

CleverTap vs WebEngage: Which One Is Better?

The choice of a better customer engagement platform will solely depend on the type of features you need. If you need more customer engagement channels, data hashing, or tag- based campaigns analysis, then WebEngage is the right choice. Whereas, if you want to create localized message campaigns or create customized user segments, CleverTap is the right choice.