7 Best Customer Journey Mapping Tools in 2025

There’s nothing denying the fact that brands with a strong grasp of their customer journey experience higher customer retention. The secret sauce? Understanding customers’ each and every move and emotion through customer journey mapping tools.

These digital marvels have evolved from simple diagrams to powerful engines of customer experience management software, helping businesses create flawless user journey maps and drive loyalty.

But what exactly are these tools, and which ones top the leaderboard in 2025? Stick around, because we are diving deep into the top 7 customer experience mapping tools that you can use to nail customer journey analysis like a pro.

What are Customer Journey Mapping Tools?

Customer journey mapping tools are digital solutions designed to visualize the full customer experience journey, from the first spark of interest to post-purchase support.

Think of them as your customer experience compass: they chart every interaction, touchpoint, and emotion your clients go through, often in vivid detail. They combine qualitative and quantitative data, allowing businesses to analyse pain points, recognize opportunities, and ultimately tailor experiences that delight customers.

These tools go beyond simple client journey mapping to offer features like collaboration, analytics, real-time feedback integration, and even embedding customer support software elements for a holistic view.

With the right customer experience mapping tool, teams can transform raw data into actionable insights and craft seamless user experience maps that keep users coming back.

Customer Journey Mapping Tools Comparison 2025

Let’s explore the leading tools that make creating customer journey maps a breeze…

Tool	Best For	Ease of Use	Platform Support
UXPressia	UX-focused journey mapping, personas, and impact maps	Web-based	Easy to moderate
Miro	Visual collaboration, whiteboarding, and journey mapping	Very easy	Web, Windows, macOS, iOS, Android
Custellence	Simple journey mapping with UX insights	Very easy	Web-based
Figma	UI/UX design and prototyping (via FigJam for journey mapping)	Moderate	Web, Windows, macOS, iOS
Lucidchart	Diagramming and collaborative journey mapping	Easy	Web, Windows, macOS
Microsoft Visio	Technical and enterprise-grade diagramming	Moderate to complex	Windows, Web (limited), Microsoft 365
Smaply	Persona-based journey mapping with stakeholder maps	Easy	Web-based

Top 7 Customer Journey Mapping Tools in 2025

1. UXPressia

UXPressia is a cloud-based customer experience management software platform designed for teams to create customizable customer journeys, personas, and impact maps collaboratively with real-time data integration and analytics.

Key Features of UXPressia:

Offers 100+ ready-made templates tailored to various industries
Supports real-time multi-user collaboration for seamless teamwork
Provides custom branding and export options (PDF, PNG, CSV, PPTX)
Integrates with Google Analytics, Mixpanel, Google Sheets, Slack, Jira, and Azure DevOps
Tracks behavior and performance metrics linked to journey steps
Allows hierarchical organization of journey maps and version control
Includes AI-powered persona creation, simulation, and tagging tools
Ensures enterprise-grade security and data privacy
Facilitates mobile app-based journey mapping
Manages user roles and access control for secure collaboration

Pros

Has an intuitive interface suitable for beginners and experienced users
Its extensive template library saves time and fosters creativity
Offers strong collaboration tools with real-time co-editing
Its robust analytics and integration options enhance data-driven decisions
Facilitates customizable exports with corporate branding
It is ideal for organizations focusing on deep customer journey analysis and UX design

Cons

Its starter plan limits the number of journey maps to three
Some of its advanced customization options are restricted
Its advanced collaboration features could be improved
It can be costly, especially for smaller teams or individuals

UXPressia Pricing & Plans:

Plan	Price
Free	Free
Pro	36 USD/user/month
Business	95 USD/user/month
Enterprise	Price on request

2. Miro

Miro is a versatile online collaborative whiteboard platform ideal for customer journey mapping, thanks to its infinite digital canvas and extensive integration with popular tools.

Key Features of Miro:

Offers an infinite canvas for free-form, flexible journey visualization
Includes hundreds of customizable templates and a rich icon/sticker library
Enables real-time collaboration with multi-user editing and commenting
Integrates with Jira, Slack, Google Workspace, Microsoft Teams, Zoom, and more
Provides an intuitive drag-and-drop interface with sticky notes, shapes, and drawing tools
Supports presentation mode for sharing journey maps with stakeholders
Allows embedding of media, documents, and live data for richer context
Includes Miro AI for content generation, synthesis, and automation

Miro

4.5

Starting Price

$ 10.00

Pros

Its free tier supports small teams and individuals
It is very flexible and visual, great for brainstorming and cross-functional teams
Its strong ecosystem integrations improve workflow
Scales from simple to complex customer experience journey maps.

Cons

Its vast features can be overwhelming
It may be overkill for simple journeys
Some of its advanced features require a subscription

Miro Pricing & Plans:

Plan	Price
Free	Free
Starter	8 USD/member/month
Business	16 USD/member/month
Enterprise	Price on request

3. Custellence

Custellence is a straightforward, data-driven customer journey mapping tool focused on visual clarity and ROI-related touchpoint analysis for small and medium businesses.

Key Features of Custellence:

Offers simple drag-and-drop functionality for journey creation
Visualizes customer paths and touchpoints with clean, intuitive layouts
Includes ROI tracking embedded directly into journey steps
Supports export options including PDF, PNG, and CSV formats
Provides collaboration tools for teams, including viewer comments and role-based access
Enables presentation mode for pitching and sharing journey maps
Allows map hierarchies and collections for organizing multiple journeys
Integrates onboarding support and CX coaching for professional users

Pros

Is beginner-friendly
Focuses on business value with ROI tracking
Is affordable
Has a clean and straightforward interface

Cons

Offers limited advanced customization
Lacks extensive integrations
It isn’t suitable for highly complex customer journey analysis

Custellence Pricing & Plans:

Plan	Price
Free Forever	Free
Collaborate	199 USD/month
Enterprise	Price on request

4. Figma

Figma, primarily a design tool, doubles as a flexible customer journey mapping tool with vector graphics and a collaborative workspace, ideal for detailed user experience maps.

Key Features of Figma:

Delivers vector-based graphic design tools for high-fidelity visuals
Enables real-time collaboration, live editing, and threaded commenting
Offers a wide range of community-driven templates and third-party plugins
Includes version control, autosave, and prototype preview capabilities
Accessible from any device via the cloud, with no installation required
Integrates smoothly with tools like FigJam, Slack, Jira, and Notion
Allows for interactive prototyping and user flow simulations
Supports design systems and reusable components for consistency

Figma

4.5

Starting Price

$ 15.00

Pros

Is a customer journey mapping tool ideal for design-heavy experience mapping
Fosters a collaborative environment
Has a free tier
Integrates well with design workflows

Cons

It isn’t purpose-built for customer journey mapping
Has a learning curve for non-designers
Lacks native customer experience analytics

Figma Pricing & Plans:

Plan	Price
Starter	Free
Professional	Collab Seat: 3 USD/month Dev Seat: 12 USD/month Full Seat: 16 USD/month
Organization	Collab Seat: 5 USD/month Dev Seat: 25 USD/month Full Seat: 55 USD/month
Enterprise	Collab Seat: 5 USD/month Dev Seat: 35 USD/month Full Seat: 90 USD/month

5. Lucidchart

Lucidchart is a visual diagramming platform supporting customer journey mapping through flowcharting, smart shapes, and collaboration.

Key Features of Lucidchart:

Offers a drag-and-drop interface with smart shapes for quick diagram creation
Enables real-time collaboration, live editing, and in-context commenting
Provides a vast template library, including customer journey maps, flowcharts, and wireframes
Supports data linking and dynamic shapes for interactive, data-driven diagrams
Ensures cross-platform compatibility and integrations with Google Workspace, Slack, Microsoft Teams, Atlassian, and more
Allows embedding diagrams in documents, wikis, and presentations
Includes revision history and version control for team workflows
Facilitates diagram sharing via secure links or embedded views

Lucidchart

4.4

Starting Price

$ 9.00

Pros

It is intuitive for flowchart users
Offers strong collaboration features
Is suitable for non-design business users
Offers frequent updates with integrations

Cons

Its performance may lag on complex diagrams
Its pricing can be high for small businesses
Offers limited journey-specific features

Lucidchart Pricing & Plans:

Plan	Price
Free	0 USD
Individual	9 USD/user/month
Team	10 USD/user/month
Enterprise	Get in touch with the Techjockey product team to get a quote

6. Microsoft Visio

Microsoft Visio, part of Microsoft 365, is a professional diagramming tool with templates and features usable for customer journey analysis.

Key Features of Microsoft Visio:

Delivers a familiar Microsoft Office-style interface for ease of use
Offers a wide range of diagram templates for various business needs
Integrates seamlessly with Office 365, Microsoft Teams, and SharePoint
Includes extensive shape libraries and customization options
Enables robust export and sharing capabilities across formats

Microsoft Visio

4.7

Starting Price

₹ 450.00 excl. GST

Pros

Offers enterprise-grade security
Offers seamless Microsoft product compatibility
Has strong diagramming capability
It is suitable for existing Microsoft users

Cons

It is not tailored specifically for customer experience journey mapping
It can be complex for casual or first-time users
Comes with high licensing costs, especially for advanced plans
Lacks real-time collaboration features found in newer, cloud-native tools

Microsoft Visio Pricing & Plans:

Plan	Price
Visio in Microsoft 365	Included
Visio Plan 1	INR 415/user/month
Visio Plan 2	INR 1250/user/month
Visio Standard 2024 (One-Time Purchase)	INR 25,599
Visio Professional 2024 (One-Time Purchase)	INR 51,399

7. Smaply

Smaply is one of the fastest-growing customer journey mapping tools. It specializes in detailed customer journey and stakeholder mapping, offering visual tools for mapping emotions, channels, pain points, and insights.

Key Features of Smaply:

Offers drag-and-drop functionality for journey, persona, and stakeholder maps
Includes emotion wheels to visualize customer sentiment across touchpoints
Enables detailed channel tracking to monitor interactions across platforms
Allows customization with icons, images, and branding elements
Permits export to PDF and Excel for seamless sharing and documentation
Provides a collaborative workspace with role-based access and team coordination
Supports the creation of complex, multi-layered customer journeys
Empowers stakeholder alignment through visual storytelling

Pros

It is designed exclusively for customer journey and stakeholder mapping
Has highly visual and customizable maps
Supports complex, multi-layered journeys
Is great for client presentations and large teams

Cons

Can be pricey for small teams
Has a steep learning curve
Its UI may feel less intuitive initially

Smaply Pricing & Plans:

Plan	Price
Free	0 USD/editor/month
Repository	34 USD/editor/month
Framework	59 USD/editor/month
Governance	84 USD/editor/month

Conclusion

Choosing the right customer journey mapping tools can revolutionize how you visualize and manage your customer experience journey. Whether you prefer the design finesse of Figma, the collaborative power of Miro, or the specialized mapping prowess of UXPressia and Smaply, these tools offer unique strengths for every business need.

So, dive in, pick your perfect customer journey mapping tool, and take your customer experience to new heights!