PRICE ON REQUEST
Starting Price ₹ 1,675 /month
PRICE ON REQUEST
PRICE ON REQUEST
PRICE ON REQUEST
PRICE ON REQUEST
PRICE ON REQUEST
PRICE ON REQUEST
PRICE ON REQUEST
If you’re looking to buy CRM Software, there are certain criteria which you may need to evaluate first before taking the leap. Let’s find out what you need to keep in mind before investing in an accounting management solution:
CRM software which stands for Customer Relationship Management, is the key to any successful business. It is a software which provides a single platform for storing customer information, making calls, sending emails, create reports, schedule appointments and manage several other tasks. CRM software helps businesses to maintain healthy long-term relationships with their customers. CRM software caters to the need of different business functions like sales, marketing and customer service. It brings all the information into one system which helps in the efficiency and productivity of the whole organization. Whether you are a start-up or a well-established organization, a CRM software is something you should use.
In our global economy, companies buy, sell and communicate in countless ways. The market is brimming with competition, each of whom is fighting for a piece of success. In such a capitalist environment, commoditization is an important goal to be attained by most companies. And customers are at the heart of this. Happy customers share their experience with the world, as do the unhappy ones. Businesses have risen and fallen due to reviews and experiences shared on Facebook, Twitter, Zomato, LinkedIn etc.
CRM software helps businesses gain the upper hand in trend analysis in sales, which is the leading indicator of revenue and profit metrics. Marketing automation software helps you in managing leads acquired, tracking lead movement through the buyer’s journey as well as in assigning leads to sales representatives.
Most importantly, CRM solution helps you understand what your customer seeks. A combination of customer relation & nurturing features lets you use a top CRM software to get aggregated customer data that offers insights to help you make better business decisions.
Different Types Of CRM Software List -
CRM tools gives businesses the chance to improve their sales, customer management and marketing efforts. The main modules in a CRM software include: -
Marketing automation and optimisation is by far the most valuable feature of a CRM software’s marketing module. Marketing automation is the process of using client relationship manager software to perform repetitive marketing tasks designed to nurture sales leads, personalise marketing messages and content and in the process, save marketers’ time and effort. CRMs guide users in how run promotional campaigns, and market products to unfamiliar audiences who will statistically be interested. The powerful customised reports delivered by CRM also gives a clear insight on the reach and success of a campaign, along with the overall sustainability of your relationship management strategy. Instead of wasting hours analysing financial data, CRM enables businesses to look at demographic data, to create more effective and result-oriented campaigns.
As the lead progresses through the sales funnel and is eventually converted to a customer, their progress is recorded with a online CRM software, for recordkeeping and analysis purposes.
A CRM customer service module is effective in the after-sales process. Once a customer makes a purchase and uses the product/service, the sales team can contact him/her to get their feedback. This feedback can be recorded into the CRMS and can be used for a company’s reputation management. Additionally, feedback helps in creating an understanding of both products being sold and the effectiveness of the sale process.
A key benefit of CRM’s customer service module comes with consolidation of communication across channels. A customer might raise an issue in one channel – let’s say Facebook – and then switch to call or emails to have it resolved. A CRM platform allows you to manage enquiries, complaints and feedback across channels, without losing a beat.
4. CRM Software For Small Business
5. CRM Software For Real Estate
6. CRM Software For Call Center
7. CRM Software For Restaurants
8. CRM Software For MAC
9. CRM Software For ISP
10. CRM Software Service Providers
CRM software lets you address the most common concerns surrounding marketing, sales and customer delight. Some of the key features offered by a CRM are: -
1. Contact Management- Best CRM software organises and stores your customer data at a centralised location. Information such as contact details, transaction, demographics, customer interactions, and other data can be easily saved and retrieved with a CRM.
2. Reporting & Analytics- All of that customer information is moot, if you can’t use it to improve your marketing, sales and customer service. The reporting & analytics module of CRM tools aggregates these streams of data into comprehensive reports which helps in spotting patterns, trends, behaviours, and other similar insights. CRM solutions can also generate real-time data, which makes reporting timelier and more accurate.
3. Lead management- From prospecting to conversion, CRM software has a role to play in the entirety of a lead’s journey through the sales funnel. The lead management feature of CRM lets you track sales activity, deal status and tasks, and move them through sales stages. Lead management works in tandem with contact management, for you to be capable of viewing customer interaction and profiles in one window.
4. Deals and Tasks- With CRM, you can add, assign, and track actionable items and feed them into the sales pipeline. Deals and tasks can be automatically created with customer data as well as, updated with real-time information.
5. Campaign management- The campaign management feature of CRM helps in managing marketing & sales campaigns from start to end. This includes setting up target audience and customers, automating workflows, and measuring success based on clearly defined metrics.
6. Email tracking- CRM software can track email impressions and clicks & works with popular email solutions like Gmail, Outlook, and MailChimp.
7. Social media management- You can consolidate and manage your social media accounts on one platform. It tracks your business’s social media activity, and assesses success metrics such as likes, comments, mentions, and shares, for effective customer management.
With a marketing & sales automation software, your company can focus their effort on acquiring leads and increasing sales. The main benefit of CRM software includes: -
a. Gain Insights To Make Better Decisions- With a CRM software, you can consolidate and analyse customer data to look for patterns, trends, and insights crucial for making strategic marketing decisions. You can also use customer data accumulated from different sources like social media posts and sales data to assess the overall sentiments on your brand.
b. Increase Sales Opportunities- With data obtained from CRM, you can qualify new leads faster and focus on prospects. You can also view customers who are up for an upsell, cross-sell, or sort out and reactivate dormant customers. Likewise, better engagement means happy customers and profitability.
c. Better Time Management- With a CRM, sales people can optimise their daily schedule and prioritise tasks to ensure customers aren’t ignored and key prospects are contacted on time. In fact, CRM allows sales people to spend more time with customers, which leads to more deal closure and a stronger customer base.
d. Customer Segmentation Made Simpler- CRM’s capability to organize customer data in a centralised database lets anyone with access get a 360-degree view of their behaviour. Based on customers buying pattern, purchase capability and other factors like location, gender, age etc, customer segmentation becomes much easier. Information such as contact details, demographics, transaction history, online engagement are easily retrievable with tags and filters.
e. Align Sales And Marketing- The sales module of CRM software provides field data which helps in crafting marketing campaigns. On the other hand, marketing provides sales with new leads and prospects. Both divisions can share contacts, deals, and insights that fast track the sales cycle.
f. Make Accurate Sales Forecast- With a clear sales pipeline as provided by CRM, it’s easier to view and analyse what deals and tasks are coming in and out and, what are moving and stagnating, giving you patterns for forecasting.
g. Keep Track Of Customer Social Posts – You can manage your social media pages from one place, making it easier to respond quickly to customer rants, praises, and brand mentions.
h. Accumulate Data Fast- Marketing insights, sales numbers and customer feedback are all accumulated by a customer relationship management software. Teams don’t have to waste time collecting data across platforms as CRM does that for them. It allows for quick and easy analysis of data.
i. Mobile Friendly- Almost all CRM solutions can be used on Android and iOS-based devices, while others have mobile responsive sites.
j. Cloud Based CRM Software Solution- Most client relationship manager tools are available as a cloud-based model. Cloud solutions remove the need for maintaining hardware and is a safer option for businesses. That’s because in case of property damage caused by a myriad of reasons (earthquake, fire, flood, short-circuiting), your company’s data remains securely stored on a remote server. This ensures that your data isn’t lost, and you don’t have to start from scratch.
A. Yes, the customer module of CRM can be used to effectively maintain your brand image across different platforms. You can use CRM to respond to reviews and collect feedback. Certain CRM solutions can also analyse reviews to give you an overall understanding of what your customers like and dislike.
A. CRM software isn’t about task or office management, it’s about improving your company’s relationship with customers. Hence, irrespective of the number of employees, you can still gain a lot with a CRM software.
A. Yes, CRM can be integrated with an accounting software, to ensure financial accountability. CRM users can access customer financial information, from payment status, current balance, purchase history, and more, all without ever having to leave the application.
A. The right CRM software gives you access to contact databases that can be filtered to find ideal prospects and decision makers within a company, provide relevant data on those contacts, and deliver insights into what customers are talking about. You can use this data to improve your campaigns and consequently, score more leads.
A. On purchasing a CRM software, you and your employees will be trained and guided by professionals on how to use the solution. Most CRM solutions come with readable user guides, which you can refer to as well. So, no you don’t have to dedicate a lot of resource into training your employees.
A. Customer relationship management software puts account and contact information in a centralised place, accelerating and streamlining the sales process. This data constitutes everything from cold call stats, call logs, call notes, insights, and quotes, relevant to a customer’s needs. Anyone with access to the record can speak to the customer with confidence, making it easy for you to move leads through your sales team quickly and easily.
A. Yes, when you have customers, you can benefit from CRM. Even if your customer base is small now, no one can keep a track of every interaction and have all that information memorised and organised. Customer relationship manager is a powerful business tool that streamlines processes, gives valuable business insights, and virtually connects employees at your company so they can collaborate in real-time as a team. That’s something businesses of any size can use.
A. A good CRM understands that every business has different processes and modus operandi. Best CRM software can therefore be customised as per individual need. For example, if you’re only looking for marketing automation with relationship management, you can purchase a CRM with just that feature.
Buying a customer relationship management software for your business can be a tedious task. However, making the right decision about your CRM software will help you save time and resources and ensure higher profitability.
First things first, you need to ask yourself a few questions. What’s your end motif from a CRM software? Are you looking to automate your marketing or to perform successful customer experience? Is sales lead generation & management your primary objective from using a CRM?
The answer to these questions will help you make the right decision before buying a CRM. Depending upon your business plan, you can opt for the right set of features.
If your CRM is difficult to use, it will be a massive strain on budget and resource, eventually affecting your bottom line. A CRM software should help you increase your business’s profitability and stay ahead of the competition. As a result, always look for a CRM that you can easily use and understand, without too much effort.
How quick is the response time from vendors in case of problems? If you face problems while using a CRM software, you will require immediate support from the vendor. Delay in support, can take a serious toll on your work flow. Ensure that whatever vendor you choose, their response time is quick, effective and supportive.
Using a demo/trial version of any product is an excellent way to assess its positive and negative characteristics. Before buying a CRM, ask vendors to give you a demo/trial version use, to acclimatise yourself with the solution.
The best CRM software in india are those that not only help you in maintaining customer relationships, but also to nurture and grow a deep-rooted appreciation between you and your customer. To that end, the top CRM software list available are: