One of the best Sales Cloud based CRM tool that help organizations manage sales pipeline, leads, contacts, accounts, and critical business information. The software also helps generate reports periodically and on ad-hoc basis for further decision.View More
ZOHO CRM is a cutting-edge solution that empowers the teams and businesses that use it. A good CRM gives you insights into running your business. A smart CRM gives you the information you need in a way that you can use it. An ideal CRM offers you a.View More
Meshink CRM software helps you in maintaining a strong connection with your existing and potential clients. It supports in reducing marketing cost by automating large chunks of the customer management process. Its sales cycle management feature.View More
Who needs CRM software
Every company, irrespective of their type or scale, can benefit from using a CRMS. Companies that have a product to sell have the most to gain from a CRM solution. That’s because a CRM’s exhaustive features and modules, ensure that your customer relation is top-notch.
Why you need CRM software?
In our global economy, companies buy, sell and communicate in countless ways. The market is brimming with competition, each of whom is fighting for a piece of success. In such a capitalist environment, commoditization is an important goal to be attained by most companies. And customers are at the heart of this. Happy customers share their experience with the world, as do the unhappy ones. Businesses have risen and fallen due to reviews and experiences shared on Facebook, Twitter, Zomato, LinkedIn etc.
To ensure that your business continues to rise, you need to use a sound CRM software. CRMS helps businesses gain the upper hand in trend analysis, which is the leading indicator of revenue and profit metrics. Marketing automation software helps you in managing leads acquired, tracking lead movement through the buyer’s journey as well as in assigning leads to sales representatives.
Most importantly, CRMS helps you understand what your customer seeks. A combination of customer relation & nurturing features lets you use a CRM software to get aggregated customer data that offers insights to help you make better business decisions.
Modules in CRM Software
CRM tools gives businesses the chance to improve their sales, customer management and marketing efforts. The main modules in a CRM software include: -
The marketing module of any CRM software is a feature exhaustive segment, one that encompasses the entirety of an organisation’s marketing efforts. The CRM software helps businesses in understanding consumer behaviour and in tackling their specific marketing needs. Businesses can also create customer personas using CRMS, which encapsulates the defining features of their target audience. This helps in creating campaigns most likely to deliver results. CRM’s marketing module also helps in identifying the best time to promote services to potential customers and use the data from such campaigns to expand the list of prospects. A customer relationship management software will help users target the right leads at the right time with the right resources.
Marketing automation and optimisation is by far the most valuable feature of a CRM software’s marketing module. Marketing automation is the process of using client relationship manager software to perform repetitive marketing tasks designed to nurture sales leads, personalise marketing messages and content and in the process, save marketers’ time and effort. CRMs guide users in how run promotional campaigns, and market products to unfamiliar audiences who will statistically be interested. The powerful customised reports delivered by CRM also gives a clear insight on the reach and success of a campaign, along with the overall sustainability of your relationship management strategy. Instead of wasting hours analysing financial data, CRM enables businesses to look at demographic data, to create more effective and result-oriented campaigns.
The sales module of a CRM software helps in managing the sales cycle. Once a lead’s information has been entered into the CRM system, the software will walk it through the sales process. Every time a sales person interacts with a lead, they can record the details of the conversation into the CRM system. This is effective when sales people interact with the lead again, as they can simply refer to the details of the previous conversations & actions which have been taken. That’s because at the end of the day, CRM solutions is a digital repository of calls, messages & documents. This means that when a customer refers to some action taken in the past, the salesperson has that information at his or her, fingertips.
As the lead progresses through the sales funnel and is eventually converted to a customer, their progress is recorded with a CRM software, for recordkeeping and analysis purposes.
CRM software enables users to get a 360-degree view of their customer, which can then be used to create highly customised offers based on interests, purchase history, position in sales funnel and more. Users can use the data in CRM to keep their existing customers updated with company news, offers, and other initiatives. CRM tools also allows businesses to segment customers and address the right audience with the right message.
A CRM customer service module is effective in the after-sales process. Once a customer makes a purchase and uses the product/service, the sales team can contact him/her to get their feedback. This feedback can be recorded into the CRMS and can be used for a company’s reputation management. Additionally, feedback helps in creating an understanding of both products being sold and the effectiveness of the sale process.
A key benefit of CRM’s customer service module comes with consolidation of communication across channels. A customer might raise an issue in one channel – let’s say Facebook – and then switch to call or emails to have it resolved. A CRM platform allows you to manage enquiries, complaints and feedback across channels, without losing a beat.
Features in CRM software
CRM software lets you address the most common concerns surrounding marketing, sales and customer delight. Some of the key features offered by a CRM are: -
Contact Management- Best CRM software organises and stores your customer data at a centralised location. Information such as contact details, transaction, demographics, customer interactions, and other data can be easily saved and retrieved with a CRM.
Reporting & Analytics- All of that customer information is moot, if you can’t use it to improve your marketing, sales and customer service. The reporting & analytics module of CRM tools aggregates these streams of data into comprehensive reports which helps in spotting patterns, trends, behaviours, and other similar insights. CRM solutions can also generate real-time data, which makes reporting timelier and more accurate.
Lead management- From prospecting to conversion, CRM software has a role to play in the entirety of a lead’s journey through the sales funnel. The lead management feature of CRM lets you track sales activity, deal status and tasks, and move them through sales stages. Lead management works in tandem with contact management, for you to be capable of viewing customer interaction and profiles in one window.
Deals and Tasks- With CRM, you can add, assign, and track actionable items and feed them into the sales pipeline. Deals and tasks can be automatically created with customer data as well as, updated with real-time information.
Campaign management- The campaign management feature of CRM helps in managing marketing & sales campaigns from start to end. This includes setting up target audience and customers, automating workflows, and measuring success based on clearly defined metrics.
Email tracking- CRM software can track email impressions and clicks & works with popular email solutions like Gmail, Outlook, and MailChimp.
Social media management- You can consolidate and manage your social media accounts on one platform. It tracks your business’s social media activity, and assesses success metrics such as likes, comments, mentions, and shares, for effective customer management.
Advantages of CRM software
With a marketing & sales automation software, your company can focus their effort on acquiring leads and increasing sales. The main benefit of CRM software includes: -
Gain Insights To Make Better Decisions- With a CRM software, you can consolidate and analyse customer data to look for patterns, trends, and insights crucial for making strategic marketing decisions. You can also use customer data accumulated from different sources like social media posts and sales data to assess the overall sentiments on your brand.
Increase Sales Opportunities- With data obtained from CRM, you can qualify new leads faster and focus on prospects. You can also view customers who are up for an upsell, cross-sell, or sort out and reactivate dormant customers. Likewise, better engagement means happy customers and profitability.
Better Time Management- With a CRM, sales people can optimise their daily schedule and prioritise tasks to ensure customers aren’t ignored and key prospects are contacted on time. In fact, CRM allows sales people to spend more time with customers, which leads to more deal closure and a stronger customer base.
Customer Segmentation Made Simpler- CRM’s capability to organize customer data in a centralised database lets anyone with access get a 360-degree view of their behaviour. Based on customers buying pattern, purchase capability and other factors like location, gender, age etc, customer segmentation becomes much easier. Information such as contact details, demographics, transaction history, online engagement are easily retrievable with tags and filters.
Align Sales And Marketing- The sales module of CRM software provides field data which helps in crafting marketing campaigns. On the other hand, marketing provides sales with new leads and prospects. Both divisions can share contacts, deals, and insights that fast track the sales cycle.
Make Accurate Sales Forecast- With a clear sales pipeline as provided by CRM, it’s easier to view and analyse what deals and tasks are coming in and out and, what are moving and stagnating, giving you patterns for forecasting.
Keep Track Of Customer Social Posts – You can manage your social media pages from one place, making it easier to respond quickly to customer rants, praises, and brand mentions.
Accumulate Data Fast- Marketing insights, sales numbers and customer feedback are all accumulated by a customer relationship management software. Teams don’t have to waste time collecting data across platforms as CRM does that for them. It allows for quick and easy analysis of data.
Mobile Friendly- Almost all CRM solutions can be used on Android and iOS-based devices, while others have mobile responsive sites.
Cloud-Based Solution- Most client relationship manager tools are available as a cloud-based model. Cloud solutions remove the need for maintaining hardware and is a safer option for businesses. That’s because in case of property damage caused by a myriad of reasons (earthquake, fire, flood, short-circuiting), your company’s data remains securely stored on a remote server. This ensures that your data isn’t lost, and you don’t have to start from scratch.
Q. Can CRM software be used for brand & reputation management?
A. Yes, the customer module of CRM can be used to effectively maintain your brand image across different platforms. You can use CRM to respond to reviews and collect feedback. Certain CRM solutions can also analyse reviews to give you an overall understanding of what your customers like and dislike.
Q. Should I purchase a CRM solution if my workforce total is less than 20 members?
A. CRM software isn’t about task or office management, it’s about improving your company’s relationship with customers. Hence, irrespective of the number of employees, you can still gain a lot with a CRM software.
Q. For financial recording, can CRM be integrated with an accounting software?
A. Yes, CRM can be integrated with an accounting software, to ensure financial accountability. CRM users can access customer financial information, from payment status, current balance, purchase history, and more, all without ever having to leave the application.
Q. Can CRM help me find more leads?
A. The right CRM software gives you access to contact databases that can be filtered to find ideal prospects and decision makers within a company, provide relevant data on those contacts, and deliver insights into what customers are talking about. You can use this data to improve your campaigns and consequently, score more leads.
Q. Do I need to dedicate a lot of resources to train my employees in using CRM software?
A. On purchasing a CRM software, you and your employees will be trained and guided by professionals on how to use the solution. Most CRM solutions come with readable user guides, which you can refer to as well. So, no you don’t have to dedicate a lot of resource into training your employees.
Q. How does CRM help me in making more sales?
A. Customer relationship management software puts account and contact information in a centralised place, accelerating and streamlining the sales process. This data constitutes everything from cold call stats, call logs, call notes, insights, and quotes, relevant to a customer’s needs. Anyone with access to the record can speak to the customer with confidence, making it easy for you to move leads through your sales team quickly and easily.
Q. Is customer relationship manager worth it if I’ve a small customer base?
A. Yes, when you have customers, you can benefit from CRM. Even if your customer base is small now, no one can keep a track of every interaction and have all that information memorised and organised. Customer relationship manager is a powerful business tool that streamlines processes, gives valuable business insights, and virtually connects employees at your company so they can collaborate in real-time as a team. That’s something businesses of any size can use.
Q. Is customer relationship management software customisable for what’s important for my business?
A. A good CRM understands that every business has different processes and modus operandi. Best CRM software can therefore be customised as per individual need. For example, if you’re only looking for marketing automation with relationship management, you can purchase a CRM with just that feature.
Buying a customer relationship management software for your business can be a tedious task. However, making the right decision about your CRM software will help you save time and resources and ensure higher profitability.
Define Your Need
First things first, you need to ask yourself a few questions. What’s your end motif from a CRM software? Are you looking to automate your marketing or to perform successful customer experience? Is sales lead generation & management your primary objective from using a CRM?
The answer to these questions will help you make the right decision before buying a CRM. Depending upon your business plan, you can opt for the right set of features.
Ease of Use
If your CRM is difficult to use, it will be a massive strain on budget and resource, eventually affecting your bottom line. A CRM software should help you increase your business’s profitability and stay ahead of the competition. As a result, always look for a CRM that you can easily use and understand, without too much effort.
Vendor Support System
How quick is the response time from vendors in case of problems? If you face problems while using a CRM software, you will require immediate support from the vendor. Delay in support, can take a serious toll on your work flow. Ensure that whatever vendor you choose, their response time is quick, effective and supportive.
Get a Demo
Using a demo/trial version of any product is an excellent way to assess its positive and negative characteristics. Before buying a CRM, ask vendors to give you a demo/trial version use, to acclimatise yourself with the solution.
List of Best Sellers
The best CRM software are those that not only help you in maintaining customer relationships, but also to nurture and grow a deep-rooted appreciation between you and your customer. To that end, the top CRM software available are:
Do You Want More?
Search Software Easily